Cassie Allen

Cassie Allen

Andover, United Kingdom
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Cassie Allen

Cassie Allen

Andover, United Kingdom
Projects
  • Whine Project
    Whine ProjectBrief: (First Year Project. Falmouth University) Create a typeface or drink brand relating to the person described in the booklet given. Each person on the course had to fill out a booklet which asked around 50 questions. The questions were all addressed in a way which when answered created a sense about you as a person. The booklets were all collected in and then they were given out randomly just after. Solution: I began by breaking down information provided by the booklet given. I came up with 4 words that provided the foundations of the product. These were Optimistic, Opinionated, Complicated and Informed. I felt these particular words described the person strongly and therefore were used as Brand Values. I created the drink brand using a particular language. If my person was a product they would act and talk exactly like this. In the booklet filled out their motto was ‘Don’t give up’ so I immediately thought of them as a motivator, encourager and someone with lots of perseverance. I reflected these qualities into the drink brand which I named ‘Whine’. A play on words with the act of whining. The ‘Whine’ bottle uses optimistic language as a tool to help and inform someone to get through a hard situation.
Work history
    Chi logo
    Chi logo
    Account Management InternChi
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    Design & Strategy Intern
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Skills
  • Advertising
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    BA(Hons) Graphic Design
     - 
    10 A*-c Gcse’s A Levels
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