Cat Hood

Cat Hood

Creative & Production ManagerLondon, United Kingdom
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Cat Hood

Cat Hood

Creative & Production ManagerLondon, United Kingdom
About me
A Creative Producer and Content Marketing Expert with superhuman time management and organisational skills - A melee of expertise best utilised in a fast paced, creative environment.
Projects
  • Production Showreel
    Production ShowreelA mashup of campaigns produced in 2014. Namely: Portfolio of Clients & Brands: LUFTHANSA :- #inspiredby This global campaign aims to not only reconnect the brand with a lost generation of younger travellers, but reignite the passion and pride of Lufthansa's staff. www.lufthansa.com/inspiredby PHILIPS SOUND:- YOU NEED TO HEAR THIS (in Collaboration with Noisey) "You Need to Hear This" is a global, collaborative project between Philips, Noisey and Ogilvy -The project champions emerging musica
Work history
    Creative & Production Manager
    Managing the ideation, production and delivery of video content for digital marketing and advertising campaigns. Portfolio of Clients & Brands: EBAY LEGOLAND SIXT PLAYTECH VODAFONE Responsibilities: CREATIVE DEVELOPMENT & MANAGEMENT - Creative Content Strategy Production (Hero/Hub/Hygiene) - Creative & Campaign concept ideation - Content development - writing treatments, proposals and working closely with design teams to produce storyboards - Producing Pitch Presentations - Concept pitches to client - Content finalisation and creation. - Leading creative meetings and Team briefing PRODUCTION MANAGEMENT - Video & Digital Content - Producing & Managing Budgets and Margins - Integrated Digital Production – websites, e-learning tools, apps. - Integrated Advertising/Marketing Campaign Production - Freelancer Negotiations & contracting - Managing Development & Production Teams - Managing Design teams & Animators - Managing Animation Teams - Managing Event Teams - Managing Post Production & other Producers Globally ADMIN - Client Management - New Business development - Recruiting Creative talent
    VICE logo
    VICE logo
    Producer & Account ManagerVICE
     - 
    CREATIVE DEVELOPMENT & MANAGEMENT - Creative Content Strategy Production (Hero/Hub/Hygiene) - Creative & Campaign concept ideation - Content development - writing treatments, proposals and working closely with design teams to produce storyboards - Developing 360degree advertising/ marketing Campaign solutions. - Working closely with client to develop suitable messaging, TOV and brief - Producing Pitch Presentations - Concept pitches to client - Content finalisation and creation. - Brand Identity Creation - Written Editorial Production - Press Releases - Leading campaign workshops with client and external agencies - Leading creative meetings and Team briefing PRODUCTION MANAGEMENT - Video & Digital Content - 360 degree activation across multiple digital and experiential channels - Producing Brand Guidelines - Producing & Managing Budgets and Margins - Integrated Digital Production – websites, e-learning tools, apps. - Integrated Advertising/Marketing Campaign Production - Event Production and Roll Out - Global Project Roll out - Freelancer Negotiations & contracting - Managing Development & Production Teams - Managing Design teams & Animators - Managing Animation Teams - Managing Event Teams - Managing Post Production & other Producers Globally - Working closely with external agencies to create and implement roll out strategies across client channels. ADMIN - Client Management - New Business development - Recruiting Creative talent - Working closely with the marketing team to create activation strategy for each Video or campaign, and ensure implementation. - Producing Yearly recap reports/ presentations - Producing Events and content reports with Key Learning’s - Managing design team in the production of MPU’s, ad banners and Printed Events collateral - First points of contact for all project territories – content guidance, brand guardian, Yearly planning etc. - Liaising with other agencies involved in ATL, and activations to ensure consistency across all messaging. - Hosting weekly Global meetings (where relevant) Portfolio of Clients & Brands: LUFTHANSA :- #inspiredby This global campaign aims to not only reconnect the brand with a lost generation of younger travellers, but reignite the passion and pride of Lufthansa's staff. www.lufthansa.com/inspiredby PHILIPS SOUND:- YOU NEED TO HEAR THIS (in Collaboration with Noisey) "You Need to Hear This" is a global, collaborative project between Philips, Noisey and Ogilvy -The project champions emerging musical talent, and explores innovation in sound through a variety of media and platforms including an editorial hub, videos, events, micro-sites, ATL, strategic social seeding & marketing activation. The project aims to promote Philips sound as a lifestyle brand, building credibility with a younger audience of urban tastemakers. www.youneedtohearthis.com Key achievements: Lufthansa: - 65% margin • Delivered 20 videos shot around the world in 2 months : Locations included Germany, Orlando, Oregon, Sao Paolo, Tokyo, Hawaii, Madrid. Philips:- 57% Margin • Managed the delivery of 6 x events, 6 videos, and more than 100 written editorial pieces in 4 months (in tandem with Lufthansa).
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Skills
  • Advertising
  • Film
  • Marketing PR
  • Art Direction
  • Digital Content
  • TV Film Commercial
  • Online
  • Creative Agency
  • Digital Agency
  • Account Management
  • Pitching
  • Producing
  • Project Management
  • Social Media Marketing
  • Strategic Planning
Education
    Multimedia Production, Screenwriting, Marketing, Advertising
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    Media & Business Applicattions