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A Creative Producer and Content Marketing Expert with superhuman time management and organisational skills - A melee of expertise best utilised in a fast paced, creative environment.
Managing the ideation, production and delivery of video content for digital marketing and advertising campaigns. Portfolio of Clients & Brands: EBAY LEGOLAND SIXT PLAYTECH VODAFONE Responsibilities: CREATIVE DEVELOPMENT & MANAGEMENT - Creative Content Strategy Production (Hero/Hub/Hygiene) - Creative & Campaign concept ideation - Content development - writing treatments, proposals and working closely with design teams to produce storyboards - Producing Pitch Presentations - Concept pitches to client - Content finalisation and creation. - Leading creative meetings and Team briefing PRODUCTION MANAGEMENT - Video & Digital Content - Producing & Managing Budgets and Margins - Integrated Digital Production – websites, e-learning tools, apps. - Integrated Advertising/Marketing Campaign Production - Freelancer Negotiations & contracting - Managing Development & Production Teams - Managing Design teams & Animators - Managing Animation Teams - Managing Event Teams - Managing Post Production & other Producers Globally ADMIN - Client Management - New Business development - Recruiting Creative talent
CREATIVE DEVELOPMENT & MANAGEMENT - Creative Content Strategy Production (Hero/Hub/Hygiene) - Creative & Campaign concept ideation - Content development - writing treatments, proposals and working closely with design teams to produce storyboards - Developing 360degree advertising/ marketing Campaign solutions. - Working closely with client to develop suitable messaging, TOV and brief - Producing Pitch Presentations - Concept pitches to client - Content finalisation and creation. - Brand Identity Creation - Written Editorial Production - Press Releases - Leading campaign workshops with client and external agencies - Leading creative meetings and Team briefing PRODUCTION MANAGEMENT - Video & Digital Content - 360 degree activation across multiple digital and experiential channels - Producing Brand Guidelines - Producing & Managing Budgets and Margins - Integrated Digital Production – websites, e-learning tools, apps. - Integrated Advertising/Marketing Campaign Production - Event Production and Roll Out - Global Project Roll out - Freelancer Negotiations & contracting - Managing Development & Production Teams - Managing Design teams & Animators - Managing Animation Teams - Managing Event Teams - Managing Post Production & other Producers Globally - Working closely with external agencies to create and implement roll out strategies across client channels. ADMIN - Client Management - New Business development - Recruiting Creative talent - Working closely with the marketing team to create activation strategy for each Video or campaign, and ensure implementation. - Producing Yearly recap reports/ presentations - Producing Events and content reports with Key Learning’s - Managing design team in the production of MPU’s, ad banners and Printed Events collateral - First points of contact for all project territories – content guidance, brand guardian, Yearly planning etc. - Liaising with other agencies involved in ATL, and activations to ensure consistency across all messaging. - Hosting weekly Global meetings (where relevant) Portfolio of Clients & Brands: LUFTHANSA :- #inspiredby This global campaign aims to not only reconnect the brand with a lost generation of younger travellers, but reignite the passion and pride of Lufthansa's staff. www.lufthansa.com/inspiredby PHILIPS SOUND:- YOU NEED TO HEAR THIS (in Collaboration with Noisey) "You Need to Hear This" is a global, collaborative project between Philips, Noisey and Ogilvy -The project champions emerging musical talent, and explores innovation in sound through a variety of media and platforms including an editorial hub, videos, events, micro-sites, ATL, strategic social seeding & marketing activation. The project aims to promote Philips sound as a lifestyle brand, building credibility with a younger audience of urban tastemakers. www.youneedtohearthis.com Key achievements: Lufthansa: - 65% margin • Delivered 20 videos shot around the world in 2 months : Locations included Germany, Orlando, Oregon, Sao Paolo, Tokyo, Hawaii, Madrid. Philips:- 57% Margin • Managed the delivery of 6 x events, 6 videos, and more than 100 written editorial pieces in 4 months (in tandem with Lufthansa).
Landscape Managing the production and creation of digital and creative content solutions across marketing, advertising and internal communications campaigns, including film, animation, apps, website, intranets and e-learning tools. Portfolio of Clients & Brands: ACTELLION NATIONWIDE NHS TOWERS WATSON PEARSONS HYMANS ROBERTSON CIPD
Managing the development, production, delivery & implementation of client projects on schedule, on time and within budget. Portfolio of Clients & Brands: PERNOD RICARD CHIVAS BROTHERS BLEND – Global THE GLENLIVET - UK MALIBU BLACK - Mexico/Tenerife MALIBU – Global JAMESON – Global OLMECA – Russia JACOBS CREEK – UK HAVANA CLUB – Global CAMUS COGNAC UNGAVA – Global NESTLE SMARTIES – Global SWISS – Global AFTER EIGHT – Global SHINE TV GROUP (MIPCOM trailers) BIGGEST LOSER CRIME SCENE RESCUE BROADCHURCH DON'T LOSE THE MONEY GOT TO DANCE RUNAWAY KIDS
Developing and implementing strategy for Social Media, with an all round responsibility for all communications PR, internal & corporate, marketing, advertising, new business & partnership acquisition, and facilitating relationships and communication on the ground between member companies. Key Achievement: • Successful acquisition and retention of 55 companies, with a total of more than 700 people, reaching my target 1 year ahead of schedule
Managing the production of Trailers and Independent Films, assisting in the co-ordination of DCP creation & distribution for Warner Brothers, Paramount & Disney. Liaising with the client and DI to ensure timely receipt and accurate formatting of film elements, release schedules and versioning requirements for Digital Cinema packaging. Managing workflow for Mastering team, to ensure completion and distribution to deadline for Cinema dissemination within the UK and worldwide. Portfolio of Films: THE AMERICAN – Focus Features THE LAST AIRBENDER - Paramount INCEPTION - WB THE GREAT FAIRY RESCUE – Disney SENNA – Working Title Films THE DEBT – Focus Features LEGEND OF THE GUARDIANS - WB Key Achievements: • Implemented systems to ensure seamless communications between production team and distribution. • Implemented a universal system to create transparency with clients for billing, scheduling and distribution.
Managing the day to day running of several studios across the UK, Toronto, Canada and working closely with the production and client management team preparing budgets for various productions, and managing workflow across film, animation, web design and print. Portfolio of Clients & Brands: UNILEVER (Global) DOVE REXONA AXE KNORR JOHNSON & JOHNSON (Toronto) BATTERSEA POWER STATION QVC (London) TGI FRIDAY (Los Angeles) ZAHA HADID (London
Media & Business Applicattions