I’m Catarina, and I’ve been playing with social media and content for about 8 years. Back then, digital comms was somewhat new, and SEO was all about abusing keywords and writing senseless copy. We’ve come a long way. Over the past years, I became a social media and content manager, making sure that the brands I work with have a solid marketing strategy and all the assets needed for accurate brand representation and growth. So if you’re looking for someone to build a keyword strategy, create a social media calendar, optimize a website based on results, or even put together metric reports, you’re in the right place.
Projects
- SuperbAs you probably know, working for a startup means you have to wear many hats. And I love it. I joined Superb as a content creator, responsible for exploring new ideas for visual brand identity across different platforms. I worked with the marketing team to create social media assets, write, review and proofread content for the website and the blog, and monitor all relevant metrics. Soon after, I was promoted to Social Media & Content Manager. In this role, I had to build a social media strat
- Serralves - Museum of Contemporary ArtsEveryone thinks it’s so exciting to work at a Museum. Well, let me tell you, yes it really really is. During my time at Serralves, I was in charge of all things digital. I performed research on benchmark trends within and audience preferences to kick off our social media and content strategies. I took on the role of marketing manager, responsible for social media and content and for defining goals based on relevant KPIs.
- canal180Back in 2015, I worked at Canal180, which is not only a TV channel but also an ecosystem of broadcast, events, screenings and social media communication, delivering a multilayered discourse about worldwide cultural topics. My job was to create video content. I had to film, create the graphics & creative, edit the footage and copywrite.
Work history
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Social Media & Content ManagerSuperb
Copenhagen, DenmarkFull Time
— Manage organic social media presence across Instagram, Facebook and LinkedIn
— Establish and maintain organised calendar/schedule for posts and content development
— Analyse and evaluate quality of social content, posting strategy, and consumer engagement
— Provide regular performance reports/assessment to a larger team
— Conceptualise creative assets to be leveraged across both organic and paid social channels
— Assist in delivery of high-performing assets for paid media campaigns
— Coordinate asset delivery across various partner relationships
— Assist with execution of additional promotions/campaigns to increase brand exposure
— Work closely with a creative team to develop creative marketing campaigns
— Advise stakeholders, agencies, and other providers in the content creation process
— Independently driving impactful go-to-market launch strategies by owning the development of audience strategy, value proposition, messaging, positioning, and PR strategies
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Content CreatorSuperb
- Copenhagen, DenmarkFull Time
— Explore new ideas for visual brand identity across different platforms
— Create social media assets from videos to images and animations
— Write, review, edit, and update content for website, blogs, marketing materials, and similar platforms
— Conduct research to understand current trends
— Monitor social media and company website metrics
— Apply SEO methods to increase website traffic
— Collaborate with internal departments to establish campaign objectives, complete tasks, and identify & solve problems
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Skills
- Social Media Management
- Copwriting
- Video Editing
- Image Retouching
- Content Production
- Media Relations
- Marketing
- Content Translation
- Social Media Marketing
- Social Media