catarina gaspar

Data Insight Executive

  • LocationLondon, United Kingdom



  • Advertising
  • Advertising Agency
  • Creative Agency
  • Presenting
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Excel
  • Powerpoint

Work history


Data Insight Executive

Starcom Media Vest

May 2012
  • Member of the Activation Department (All media buying teams) and the Investment team. Working across all Starcom MediaVest clients (includes: Heineken, Novartis, Honda but also FMCG, Airlines, Music, Finance and Retail Categories). - Relevant activities: I. Consumer Research – Analyse current consumer media behaviour, emergent trends and how media landscape is changing. Identify insightful data relevant to each activation team. Able to interpret media and marketing surveys such as TGI and Touchpoints (Nielsen IMS Cleardecisions/ Telmar), Kantar Infosys+, Techedge. II. Market Landscape updates - Prepare a plethora of reports covering both brands and competitors analysis, across all media for prospect and current clients. Permanent involvement in new business projects. Provide relevant interpretation and insights; contextualise the data, increasing its value to decision makers in the business. In addition report on investment trading metrics and internal investment forecasting across all mediums. Working closely with tools such as DDS (PC Media/ Media Explorer - DEN, CRAFT, TARG), Comscore (Videometrix, Mediametrix, Admetrix), BARB/RAJAR, Nielsen AdDynamix.


Strategic Planner Junior

Mccann Erickson Lisbon

Jan 2011 - Jun 2011


Strategic Planner Trainee

Publicis Lisbon

Aug 2009 - May 2010



Consumer Psychology; Decision-making; Persuasion; Human Behaviour and the Environment; Stereotypes;

University of Lisbon

Aug 2005 - Dec 2010
  • Psychology Applied Social Cognition