I’m a marketing and communications consultant and coach. I help companies set up better customer and culture strategies and then build and develop happy, high-performing sales and marketing teams.
I held the Group Marketing & Communications Director position at three major global organisations before pursuing my freelance career. I have over 20 years’ experience in B2B brand, communications, customer experience, marketing and sales. I have delivered successful outcomes on a wide range of business challenges including new product launches, rebrands, restructures, sector diversification, global expansions, MBOs, hostile take-over bids and delistings.
My core skills help organisations engage their employees, understand their customers, build effective channels to reach audiences and create innovative campaigns that deliver results.
I'm passionate about creating products and services that people will care about and benefit from, and then telling stories in a way that gets audiences excited.
Work history
Marketing & Communications ConsultantSeagreen Consultancy Limited
London, United KingdomFreelance
Launched Seagreen to advise leadership on how to maximise strategies and coach marketing functions to power-up their marketing work. Specialising in building resilient business plans, purpose-driven brands, and customer-centric cultures.
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Group Marketing & Communications DirectorISG plc
- London, United KingdomFull Time
Appointed to lead ISG's marketing function through strategic change; to reposition the ISG brand, build internal pride and to develop a global customer-centric growth strategy.
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Skills
- Marketing Strategy
- Business Planning
- Communications
- Customer Experience
- Sales Strategy
- Campaign
Education
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Personal Transformation for LeadersCranfield School of Management
- College Rd, Wharley End, Bedford MK43 0AL, UK
Cranfield's longest-running programme is for senior executives who wish to develop their leadership potential through in-depth self-examination. It provides a transformational experience, which will allow you to find your own authentic style of leadership, be more comfortable with ambiguity and improve your understanding of people. It takes you on an intensive journey of personal development and self-awareness to create an experience that will have a lasting impact on the ways in which you lead.
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Advanced Diploma in Marketing & CommunicationsChartered Institute of Marketing
- London, United Kingdom
A comprehensive qualification that aims to provide students with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The syllabus includes marketing, consumer behaviour, advertising, PR, direct marketing, sales promotion and integrated media.
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Awards
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Best Marketing Campaign - WinnerConstruction Marketing Awards
The hospitality sector was identified as a growth market for ISG; however, the brand was unknown in the sector. The ISG marketing team developed a positioning strategy with key messaging and delivered a multi-channel campaign focused on raising brand awareness and generating leads. Within 12 months the campaign had generated 23 sales meetings, three tender invitations and £14m turnover in projects delivered. I was the Group Marketing & Communications Director for ISG 2015-2018.T
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Best Use of Visual Design – FinalistThe Drum DADI Awards
Barratt London’s new website, developed by Zone, was shortlisted for the best use of visual design in 2015. The aim of the website was to showcase Barratt London’s spectacular property portfolio, and get as many eyes on it as possible all within an eye-catching new design which would help separate the Barratt London brand. I was the Marketing & Communications Director for Barratt London at the time.+ Show more