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Catherine Hiley

Digital Content Design Officer

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  • LevelSenior
  • LocationSouthampton, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Content, Copywriting & Journalism - Marketer


  • Digital Media
  • Writing
  • Branding
  • Copywriting
  • Blogs
  • Creative
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Proofreading
  • Web Content
  • Communications
  • Content and Media Writing
  • Copywriting

Work history


Digital Content Design Officer

Southampton City Council

Jul 2015
  • I am currently working as a Digital Content Design Officer and Intranet Manager at Southampton City Council. I am heavily involved with their digital transformation project to relaunch several of their online services to encourage staff and customers alike to engage with the council through digital channels. As with a lot of public sector organisations, the council is having to make huge financial savings through the implementation of better digital services and improved online user experiences for their customers and their staff. I have worked in both an agile sprint environment and I have also project managed several complex projects, including relaunching the organisation’s intranet to support a workforce of 4,000 staff. When I started at the council, the intranet was out of date, static and difficult to navigate. I was given a brief that, as the organisation was getting smaller, the intranet needed to be an essential tool to communicate with our internal audience and to make it easier for staff to perform their jobs. This included targeting the 800 members of staff who had never accessed the network and enabling staff who use the site on mobiles and tablet devices. To do this, I successfully managed a team of copywriters and developers to get the site built. I also worked with third party suppliers, including Capita, Price Waterhouse Cooper and Medigold to commission and collaborate on additional work. I liaised with service experts and ran workshops with the staff who had never been able to access the corporate network to establish their needs and requirements. I also analysed the statistics of the old intranet to help inform the navigation of the new site. I then mapped the navigation and worked with our design department to create the visuals. I engaged a third party supplier to build the new template in a mobile responsive template. I set all of the content standards for the new site and working with our third party contractors to assess any technical challenges in displaying the content. My team and I built then the new site, using up to date, useful information, presented in a logical, user-friendly layout. I provided my team with a clear plan of what they needed to build, along with a copy of the corporate style guide that I had updated. The intranet project was delivered on time and within the agreed budget. I used my effective oral and written communication skills to inform and influence our internal audiences to ensure that the staff were engaged with the project. All of the statistics on Google Analytics and Site Improve and the staff feedback we have received since the intranet launched has been overwhelmingly positive. Since then, I have set up a regular web group meetings and newsletter to excite and educate my content authors about the opportunities presented by the website and other digital channels. I also oversee Southampton City Council’s public website. As the site is used by everyone in the city, I am constantly reviewing and rewriting the content and reorganising the layout to improve the customer journeys and make it as user-friendly as possible. I regularly liaise with service experts across the council to ensure that the content and the navigation will work for everyone. I also monitor the site’s analytics to track the behaviours of our customers and respond to them accordingly. I provide training to other members of staff and I offer technical support to those who need it. In addition to this, I also oversee the other council-run websites, such as their public health site, the schools’ extranet and the Southampton Information Directory. I regularly write and commission pieces on a wide variety of topics, from inspirational pieces about community involvement to information about environmental issues. I have developed workflow to ensure that all content production meets the high quality standards that I have set for the new website to reflect the changing business requirements for engaging the public. I have also created a digital content calendar to ensure that the website always reflects the needs of the public and the business. I am an extremely experienced copywriter with a proven track record of producing high-quality and effective written content, as well as visuals, such as infographics and videos. In my current job role, I write new, engaging, user-friendly content for a variety of different purposes, from promotional pieces to informative help guides. I have a proven track record for turning technical information into user-friendly copy and turning serious subjects into engaging, inspirational content.


Web Manager & Social Media Strategist

Bernard Chill Axtell Solicitors

Sep 2014 - Jun 2015
  • I have exclusively written all of the content for the firm’s new website, This includes all of the staff profiles, services pages and information about the heritage of the firm. I did this while working to a tight deadline of just over 2 months. Despite having no legal experience, I wrote all of the copy in an accessible, client-friendly way. I also wrote daily blogs on interesting and engaging topics. I wrote SEO-rich content that helped to boost Google rankings and drive traffic to the website. I also built new pages using WordPress and monitored our Google Analytics account. I took complete control of their social media accounts and took their Twitter followers from 200 to over 6,000 and their Facebook likes from 100 to nearly 3,000 by running many successful online marketing campaigns and competitions, and on several occasions, I got our hashtags trending. In addition, I wrote editorials and advertorials for many different regional publications, including The Portsmouth News, The Portsmouth View and The Southern Observer, which have led to lots of new instructions for the firm. I also took initiative by organising charity events for the firm that raised the firm’s profile along with over £400 in charitable donations. My work for the firm has been nationally recognized. My efforts have been shortlisted for the 2015 National Law Society Award for Excellence in Marketing and Communications.


Web Manager & Magazine Editor


Feb 2013 - May 2016
  • I have designed and created a secure website for South East Mensa members using Wordpress. I update it regularly with blogs that spark debates between Mensa members, which I then moderate. I use my Google Analytics account to monitor the daily traffic to the website, find behavioral trends, work out my site visitors' locations and edit my pages' keywords to increase traffic to the site from search engine results. I am also the co-editor of the official Mensa South East magazine which is published monthly, and I am solely responsible for every other issue. I select the content from contributions sent in by readers and from my own articles that I have written. I have to meet strict deadlines in order to meet the publication dates and organise additional information from several other sources in a timely manner. I have also linked in my editions to the website in order to promote the online content to my readers and encourage debate about my editorials online.


Senior CAST Member

The Walt Disney Company

Nov 2010 - Sep 2014
  • • World Champion for Disney Store Trivia competition in 2012. I won several personal awards for devotion to job and hard work and leading by example. • Often had to cash out and open the store with all the associated tasks and procedures. I was also a sales floor manager when required, giving coaching and feedback to staff after reviewing set targets. • Internal Communication Officer for the store, responsible for producing written material, notice boards and social media administrator for the store’s internal Facebook page. • Disney Store Ambassador, responsible for upholding the Disney brand, training and mentoring new staff and hosting events in store for the public. • Completed over a hundred hours of volunteering for local charities on behalf of Disney. I was also the store’s Assistant Event Organiser and was responsible for finding and arranging events for the team to get involved in. • Took part in planning meetings concerning store layouts and designating workloads and responsibilities for store relays.



Creative Writing

University of Southampton

Sep 2010 - Jun 2012
  • English



University of Southampton

Sep 2007 - Jun 2010