Catherine Liu

Project Manager, Creative & Art Industry

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  • LocationHong Kong

Projects

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About me

 

Catherine has 17 years of working experience and specialized in project management, event organization, marketing, promotion, hospitality and public relations with over 10 years' solid experience in arranging over 300 events of different level of complexity in the field of culture and entertainment. Remarkable events include international film awards, music shows, concerts, music award presentations, drama and competitions. Catherine has led different teams organizing various successful events such as concerts of over 120,000 audience in total, international Asian film award presentation having 2,500 audience, 100 international filmmakers and artists, attracting over 500 reporters from over 230 publications of 21 countries and successfully partnering TV channels to televise the show within the territory and over the world. Catherine has also contributed her expertise during the internship for her Master study in DEBUT Contemporary. Within six months, she has successfully restructured the gallery, initiated around 400 pitches and lined up long-term partnership with companies. Core Competencies: Project Management?, Event Operations?, Marketing and Communications, Hospitality?, Media and Public Relations Clients: MOET, Chivas, Audi, Adidas, Nike, Fossil, McDonald's, Microsoft, KPMG, Baker and McKenzie, SWIFT, Bayer, Hopewell Holdings HK, Grant Hyatt, HK Airlines, Jet Airlines, OSIM among many others

Skills

 

  • Marketing PR
  • Corporate
  • Creative Event
  • Festival
  • Live Event
  • Music Event
  • Outdoor Event
  • Promotional Event
  • Marketing
  • Marketing Strategy
  • Project Management
  • Event Execution
  • Event Organisation
  • Event Planning
  • Communications

Work history

2015

Head of Operations

Debut Contemporary Gallery, London

Mar 2015 - Sep 2015
  • Company It is an award winning art business with a vibrant contemporary art gallery space in Notting Hill Duties • Reporting directly to CEO • Organizational structuring, strategy planning, new business development and sponsor pitching Achievements • Won the sponsorship of the Santander Universities SME Internship Programme • Exercised my administrative skills to structure the gallery and the new international eCommerce business (Alfa Images) • Obtained on the job training on collaboration liaison with other businesses (Property estates, online gift companies, wallpaper and rug companies, interior designer companies) • Successfully pitched over 400 companies and lined up long-term collaboration • Partners served: Rug Designer, Wallpaper Ink, etc.

2014

Senior Project Manager of Corporate Responsibility

Community Business, Hong Kong

Sep 2013 - May 2014
  • Company It advances Corporate Social Responsibility (CSR) in Asia by working with 79 member companies of all sizes but mainly international corporate companies and from diverse industries across Asia Duties • Creating opportunities for disadvantaged young adults to step up their career path by lining up NGOs on recruitment and international corporate companies to provide training and work placements • Developing and implementing the training content, event management Achievements • Developed liaising skills by linking up corporate companies to join the CSR project. • Clients served: Baker and McKenzie, KPMG, Fossil, Adidas, SWIFT, Bayer, etc.

2013

Senior Manager, 6th and 7th Asian Film Awards

The Hong Kong International Film Festival Society, Hong Kong

Aug 2011 - Jul 2013
  • Company It is dedicated to the discovery and promotion of creativity in the art and culture of film. From 2006-2013, it organizes the Asian Film Awards (AFA) as a major event of Hong Kong's Entertainment Expo Duties • Reporting directly to Director of the Society • Overall management, development, planning, supervision and liaison of all aspects of the AFA including but not limited to budget management, audited nomination and voting process, production, artiste invitation and management, hospitality, marketing, public relations, sponsorship, funding application and report Achievements • Strengthened leadership skills through leading a team of 17pax responsible for the award having 2,500 audience, 100 international filmmakers and artists, attracting over 500 reporters from over 230 publications of 21 countries • Further developed hospitality skills through artist invitation, management, onsite hospitality planning and services. Serving artistes and overseas guests up to 500pax • Applied marketing and communication skills by adapting strategic planning with PR agencies, successfully partnered with TV broadcasters and social media (e.g. FOX Int’l, Hunan TV, CCTV and Phoenix TV for China, TVB in HK, Starhub in Singapore, Youku China, Yahoo!HK), international and local printed media (e.g. The Wall Street Journal, Baccarat, the Hollywood Reporter) to promote, report and televise the show within the territory and over the world. Extensive coverage about the award was achieved for which over 1,440 printed and online new clippings had been produced • Clients served: MOET, Grand Hyatt, Hong Kong Airlines, Hopewell Holdings, Chivas, etc.

2011

Senior Corporate Communications Manager

Emperor Group, Hong Kong

Dec 2009 - May 2011
  • Company It is a diversified group of businesses that includes financial services, property, watch and jewelry, entertainment, hospitality, media, furniture and furnishing, as well as food and beverage Duties • Event management for all gala premieres and promotional activities for films, responsible for profit and loss control, marketing, coordination among internal and external parties • Image building for the Group, establish and strengthen the relationship of the Group’s business groups with their clients through designing and implementing event solutions and press relations • Corporate Social Responsibility: design and implement CSR programmes Enhancing internal communications among different business departments Achievements • Synergy among business groups of the Group such as Jewellery, Property, Restaurant, Entertainment, Finance and Investment was initiated and organized successfully. For instance, liaison of artiste endoresement from Emperor Entertainment Group (EEG) to support other groups - Charlene Choi was the ambassador of 18 Upper East (the residential proerty) of Proptery Dept, EEG artistes performed for the Casino Expo of Emperor Palace Casino, Emperor Watch and Jewellery became the title sponsor of Shaolin of Emperor Motion Pictures.

2009

Corporate Communications Manager

Fubon Bank, Hong Kong

Sep 2008 - Nov 2009
  • Company It is a subsidiary of Fubon Financial Holding Co., Ltd., a leading financial services group in Taiwan Duties • Event management (corporate & CSR events) • Responsible for profit and loss control, marketing, promotion planning, media planning • Internal communications among different departments • Annual reports and press releases Achievements • To establish a strong corporate image and get a tight link between Fubon Hong Kong and Taiwan, Taiwan November was organised to strive the Bank's unity and obtain prominent market recognition of its support in art and culture. • Corporate financial events such as AGM and EGM were held in a systematic and presentable manner so that the stakeholders and shareholders were satisfied with the Bank's work

2008

Production Supervisor of 2nd Asian Film Awards

The Hong Kong International Film Festival Society, Hong Kong

Dec 2007 - May 2008
  • Company It is dedicated to the discovery and promotion of creativity in the art and culture of film. From 2006-2013, it organizes the Asian Film Awards (AFA) as a major event of Hong Kong's Entertainment Expo Duties • Reporting directly to the Director of Asian Film Awards. • Supervising the entire pre-production, production and post-production of the Asian Film Awards, being responsible for budget control • Liaising with the show producer, production team, related contractors, artiste management companies, broadcasters and government sectors Achievements • Enabled the smooth coordination and operations of all related parties • Successfully liaised and solved the problems and conflicts among all parties

2008

Production Supervisor of 2nd Asian Film Awards

The Hong Kong International Film Festival Society, Hong Kong

Dec 2007 - Apr 2008
  • Company It is dedicated to the discovery and promotion of creativity in the art and culture of film. From 2006-2013, it organizes the Asian Film Awards (AFA) as a major event of Hong Kong's Entertainment Expo Duties • Supervising the entire pre-production, production and post-production of the AFA • Liaising with TV stations, Government parties and artiste management companies

2007

Project Manager, Promotions and Productions

Commercial Radio Productions, Hong Kong

Dec 2000 - Aug 2007
  • Company It specializes in end-to-end marketing, productions and Internet / Information System solutions Duties • Reporting directly to Director of CRP • Overall project management including strategic planning, budget managment, marketing, promotion and press relations, production, ticketing selling and licensing Achievements • Developed strong event management skills by arranging over 300 events of different level of complexity in the field of culture and entertainment of different level of complexity in the field of culture and entertainment, such as music shows, concerts, award presentations, dramas and competitions • Developed leadership skills by leading different teams implementing various successful events including concerts of over 120,000 audience, music award presentations of over 7,000 audience • Developed artist management skills by inviting artists and liaising with artist management companies and record companies • Clients served: Microsoft, Manhattan Card, McDonald’s, Adidas, Nike, Sony Ericsson, OSIM, etc.

Education

2015

MA Arts Administration and Cultural Policy (2014-15

Goldsmiths, University of London

Aug 2014 - Jul 2015
  • Arts Administration and Cultural Policy Result: Pass with Merit (with Distinction in Dissertation) Courses taken: - Cultural Policy and Practice - Marketing: Audience Development - Fundraising - Business Planning - Regeneration - Copyright - Enterprising Leadership: An Introduction to the Discourse of Contemporary Leadership, Enterprise, and Innovation - Work Placement (Head of Operations in Debut Contemporary Gallery for 6 months)

2014

Fine Arts

The Hong Kong Art School

Jul 2013 - Jul 2014
  • Courses taken: Result: Pass with Credit Alternative Materials -2D Contemporary Art Festivals In Retrospect - Connect with Art of the West What does Post-Modern Art Tell Us? Gallery Operation Art Venue & Facility Managment

1998

Bachelor of Social Sciences (1998

The University of Hong Kong

Aug 1995 - May 1998
  • Result: Second Class Honours (Division One) Courses Taken: Year 1: - Introduction to economics I - Introduction to accounting - Introduction to public administration - Introduction to psychology - Introduction to social administration - Introduction to sociology - Elementary statistical methods - English for academic communication Year 2: - Hong Kong Politics - Public sector management - China and Hong Kong: the politics of transition - Introduction to Chinese politics - Social stratification - Hong Kong popular culture - Gender & society - Sociology of contemporary culture Year 3: - Political theory - Contemporary political ideologies - A history of social theory - Hong Kong society - Crime & deviance - Sociology of sexuality - Mass communication & society - Social research methods