About me
Catherine has 17 years of working experience and specialized in project management, event organization, marketing, promotion, hospitality and public relations with over 10 years' solid experience in arranging over 300 events of different level of complexity in the field of culture and entertainment. Remarkable events include international film awards, music shows, concerts, music award presentations, drama and competitions.
Catherine has led different teams organizing various successful events such as concerts of over 120,000 audience in total, international Asian film award presentation having 2,500 audience, 100 international filmmakers and artists, attracting over 500 reporters from over 230 publications of 21 countries and successfully partnering TV channels to televise the show within the territory and over the world.
Catherine has also contributed her expertise during the internship for her Master study in DEBUT Contemporary. Within six months, she has successfully restructured the gallery, initiated around 400 pitches and lined up long-term partnership with companies.
Core Competencies:
Project Management?, Event Operations?, Marketing and Communications, Hospitality?, Media and Public Relations
Clients:
MOET, Chivas, Audi, Adidas, Nike, Fossil, McDonald's, Microsoft, KPMG, Baker and McKenzie, SWIFT, Bayer, Hopewell Holdings HK, Grant Hyatt, HK Airlines, Jet Airlines, OSIM among many others
Projects
Work history
T
T
Head of MarketingThe Hong Kong International Film Festival Society
- Hong KongFull Time
Company
The Hong Kong International Film Festival (HKIFF) is one of Asia’s oldest and most reputable platforms for filmmakers, film professionals and filmgoers from all over the world to launch new work and experience outstanding films. Screening over 200 titles from more than 50 countries and regions, the Festival is Hong Kong’s largest cultural event.
Duties
. Reporting directly to Executive Director and a member of the management team
. Overall management of the marketing department which manages sponsorship, public relations, events, hospitality, promotion, adverting, digital marketing among many others.
Achievements
. Develop good relationship with the Consulate General of over 10 countries, such as UK, France, Italy, the Netherlands, Spain, Poland, Canada, Argentina, Mexico, Japan, Korea, etc.
. Secure sponsorship up to over HKD 1 million from one client
. Strong management skills resulting in clear deployment and efficiency
. Over one thousand pieces of media coverage for the festival
. Successfully motivate local filmmakers and actors to take part in the festival, such as being our festival ambassadors, attending our opening ceremony and events, video shooting for promotion
H
H
Project DirectorHong Kong Fringe Club
- Hong KongFull Time
Company
It is a vibrant contemporary arts space and open platform for the arts since 1983.
Duties
. Reporting directly to Founder
. Overall management, strategic planning, supervision and liaison with the funder (Jockey Club), artists, guest speakers, partners and media including but not limited to budget management, programming, production, marketing, public relations, artiste invitation and management, hospitality, volunteer engagement, sponsorship and funding report
Achievements
. Having over 29,000 people attending the programmes
. Engaged over 200 volunteers participating in programmes
. Established media relationship (over 10 media)
. Focused on Social media, partnering and developing strategies with a reputable digital marketing agent, increasing the Fringe Club fanpage “likes” by over 5,500 in three months
. Successfully moderated between the organization and the artists, so that the artists could execute their ideas
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Skills
- Marketing PR
- Corporate
- Creative Event
- Festival
- Live Event
- Music Event
- Outdoor Event
- Promotional Event
- Marketing
- Marketing Strategy
- Project Management
- Event Execution
- Event Organisation
- Event Planning
- Communications
Education
MA Arts Administration and Cultural Policy (2014-15
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Arts Administration and Cultural Policy
Result: Pass with Merit (with Distinction in Dissertation)
Courses taken:
- Cultural Policy and Practice
- Marketing: Audience Development
- Fundraising
- Business Planning
- Regeneration
- Copyright
- Enterprising Leadership: An Introduction to the Discourse of Contemporary Leadership, Enterprise, and Innovation
- Work Placement (Head of Operations in Debut Contemporary Gallery for 6 months)
Fine Arts
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Courses taken:
Result: Pass with Credit
Alternative Materials -2D
Contemporary Art Festivals
In Retrospect - Connect with Art of the West
What does Post-Modern Art Tell Us?
Gallery Operation
Art Venue & Facility Managment
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