Catherine Torrie

Artist management assistant

  • LocationLondon, United Kingdom



  • Marketing PR
  • Management
  • Communications
  • Office
  • Word
  • Social Media
  • Personal Assistant Duties
  • Touring
  • Radio Production Producer
  • Wardrobe Management
  • Personal Shopping
  • Radio Promotions
  • Promotional Activities
  • Road Manager
  • Personal Event Management

Work history


Freelance Travel PA


Nov 2015


National Radio Manager

Sony Music

Dec 2011 - Apr 2015
  • Working closely with high profile artists, my role required strong communication skills when dealing with producers, managers and artists, to produce a successful national radio campaign for a high?pressured global album release. Being available 24/7, often working over time, on weekends and late at night. For example, creating and managing the logistics of a four or five day promotional schedule, liaising with managers, artists and media outlets, incorporating the artists diary, maximising their allotted time in the most efficient and beneficial way possible.


Artist Management Assistant

Wildlife Entertainment

Aug 2014 - Mar 2015
  • Working closely with Scottish singer/ songwriter Paolo during the final months of his album cycle, effective communication skills were an absolute must to make every request happen. Duties included arranging work visas for the US or Australia, arranging medical and travel insurance, signing off invoices and planning after show parties at various locations were some of the daily duties. Pre?empting the whims and demands of the artist, from sourcing a particular bottle of aged whiskey to sorting the logistics of a last minute excursion. Exceptional attention to detail: arranging private dinner parties or ordering bespoke designer performance outfits for arena shows. Having flexibility & being available around the clock, 24/7.


Personal Assistant


May 2014 - Aug 2014
  • I was American recording artist Kelis’s PA and occasional road manager while touring the UK, Europe, Australia and Japan. This involved a huge amount of travel but with the extra challenge of meeting requests in foreign countries. Attention to detail, diligence and motivation was key. Part of the role included housekeeping & laundry duties at her temporary London residence, grocery shopping and packing up her UK residence in?between tours. On call 24/7 at home and on the road. Routinely liaising on behalf of Kelis with her manager, accountant lawyer and business manager.


National Radio Manager

Virgin Records

Jul 2010 - Dec 2011
  • Similar role as at Sony, working under the Head of Promotions on a number of International and domestic acts.


Music & Programming Manager

NME Radio

Feb 2008 - May 2010
  • Overseeing the stations music playlist and live shows, dealing with record labels and managers on a daily basis while involving the editorial team from the iconic NME magazine, building their confidence as on?air talent while maintaining the brands identity and core message. Producing bespoke radio show for brands in conjunction with NME Radio.


Broadcast Producer


Mar 2004 - Jan 2008
  • Producing weekly radio shows, which frequently required diary management and liaising with agents, managers and PA’s to secure show guests. Sourcing and organising music/ content/ comps for the show.



Communications Sociology

Goldsmiths, University of London

Aug 2000 - May 2003