CathyAnn Hernandez

Marketing Communications Expert with International Experience

FollowUnfollow

Join our Pro Plan to message CathyAnn

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationUnited Kingdom

Projects

View all

Are you sure?

Do you really want to delete project Trustee Barometer?

Are you sure?

Do you really want to hide project Trustee Barometer?

Are you sure?

Do you really want to unhide project Trustee Barometer?

About me

 

A creative thinker with a unique skill-set that combines marketing experience with business savvy and an artistic flair. Possessing an abundance of experience in marketing, PR, communications and relationship management gained while working at diverse companies on both sides of the Atlantic. With a high degree of organizational skills, resourcefulness, superb communication skills, a can-do attitude, and a track record of getting the job done on time and on budget. Specialties: Marketing, communications, public relations, project management, campaign management, relationship management, CRM

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Promotions
  • Brand Management
  • Email Marketing
  • Events PR
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

2015

Marketing Executive

Hymans Robertson

Jul 2013 - Aug 2015
  • I undertook the planning, execution and management of multi-channel marketing campaigns that supported the firm’s business objectives. My responsibilities included marketing strategy, briefing designers, project management, budget management, copywriting, digital content management, event planning and management, post campaign analysis and reporting against metrics, managing relationships with internal and external stakeholders.

2013

Marketing, PR and Communications

Freelance Marketing Consultancy

Aug 2011 - Jun 2013
  • For a variety of clients in the UK, US, and Cyprus, I provided B2B and B2C marketing and communication strategy services including PR, copywriting, social media management, SEO, Google analytics, lead generation, event management, competitor analysis, communications planning, website management, campaign development and execution, post-campaign analysis and reporting, and relationship management with stakeholders and partners. Clients included international firms and independent retailers.

2011

Marketing Manager

Maitland Group

Jun 2008 - Jul 2011
  • I was responsible for developing and delivering marketing and communications campaigns across the promotional mix for the firm’s 11 offices. I was tasked with project management, budget management, marketing and CRM strategy, reporting and analysis, copywriting, and managing relationships with internal and external stakeholders. I also developed and managed events, facilitated and organised PR meetings, pitched topical articles to relevant publications, maintained corporate websites and managed teams. Deputised to the head of marketing and acted as a brand ambassador.

2008

Owner & Designer

Sassy Cigar Box

Jun 2002 - Jun 2008
  • I founded and ran this successful bespoke jewellery business. Its initial focus was exclusively on one-of-a-kind cigar-box handbags and keepsake boxes; I diversified into designing and making handmade jewellery. I ran all aspects of the business, including marketing, communications, design and manufacture.

2008

Client Relationship Management Coordinator

Winstead PC

May 2007 - Mar 2008
  • I executed the firm-wide project management of CRM software ‘InterAction’ to 600 users. I was responsible for developing and deploying communication plans and delivery schedules, creating and distributing firm-wide project communications, reporting, and surveys. I led stakeholder meetings and managed stakeholder relationships.

2007

Marketing, Business Development and Project Management

Various Fixed-term Contract Roles

Nov 2002 - May 2007
  • I undertook a variety of high-responsibility long-term contract positions to gain additional broad-based experience in marketing, project management, and business development.

2002

Marketing Coordinator

Seitel Solutions

Feb 2001 - Jul 2002
  • Marketing + Brand + Project Management As Marketing Coordinator, I managed a team of designers to create a new corporate identity for Seitel Solutions. Together we redesigned the company website and designed and produced a suite of marketing collateral and promotional items. I then transitioned into a systems administrator role on the Technology Team where I provided project management support.

2001

Marketing Coordinator

Epartners, Inc

Jul 2000 - Feb 2001
  • Marketing + PR + Communications + Events I facilitated all events for the Houston market, conducted market research, business development, lead generation and lead qualification, direct mail marketing, and maintained CRM database. I sought byline commentary and PR opportunities and issued press releases. I designed and placed print advertising and design marketing collateral.

2000

Private Banking Assistant

Wells Fargo Bank

Sep 1999 - Jul 2000
  • Events + Communications + Project Administration

1999

Project Coordinator

Planning Design Research Corporation

Sep 1998 - Sep 1999
  • Events + Project Administration

1998

Assistant Account Executive

BBDO

Sep 1997 - Apr 1998
  • Communications + Events + Design + Project Administration

Education

2015

Level 2 Jewelry Design Fabrication

Holts Academy

Aug 2015 - Aug 2015

    2015

    Successfully Completed Courses in Drawing, 3-D Design and Jewellery Manufacture

    Glassell School of Houston, Texas

    Aug 2015 - Aug 2015

      2015

      BA in Spanish, Minor in Business Administration

      University of Houston, Houston, Texas

      Aug 1988 - Aug 2015