Managing PR for NBCUniversal International Networks - UK and Emerging Markets. ? Devising and implementing creative consumer campaigns launching key US dramas - with talent such as Emmy Award winner Viola Davis for How To Get Away With Murder and PR for local productions (Poland). ? Managing UK PR agencies and working closely with NBCU marketing to create engaging stunts aimed at media and social influencers. ? Collaborating with US distributors and reps to manage assets, talent schedules and PR materials. ? Corporate PR for Universal Channel UK through brand campaigns, channel refreshes and issues management – working with legal and NBCU Central Team to ensure cohesive communications. ? Managing in-territory PR agencies in South Africa, Poland, Benelux, Hungary and leading on Emerging Markets portfolio corporate PR and media handling (7 channels). ? Working with internal comms to promote staff engagement and also responsible for viewer enquiries.
Channel 4 Television: Factual Publicist Proactive and reactive PR campaigns for factual programmes, series and strands. Key Responsibilities: ? Devising PR strategies and campaigns for peak-time content including docs, arts and specials. ? Anticipating potential issues and PR risk, preparing and managing media responses. Campaigns and achievements include: ? Promax Award 2011 - Best Press and Publicity Campaign for Seven Dwarves. ? Dispatches - flagship News & Current Affairs strand - delivered several PR campaigns, defending investigations and using news angles/case studies to generate stories across all media. ? The Model Agency - Extensive, wide-reaching campaign across all media and social - using models, staff, news stories on the industry, racism, model welfare, glossy features and print and broadcast interviews. ? Others include: Managed PR for flagship docs strand Cutting Edge – including access doc on Bruce Forsyth; The Food Hospital – multi-platform series on science of using food in medicine – sent out curated food boxes to press; McQueen and I – authored doc on Alexander McQueen.
Short-term contract covering consumer and corporate communications. Managing PR campaigns and launches across Western Europe for new channels such as BBC First (premium drama) and priority programming, as well as working on major TV event – BBC Worldwide Showcase 2015.
Managing PR for Channel 4’s distinctive, bold and often provocative factual programming genres, as well as the corporate PR profile of Commissioning Editors. Acting capacity as maternity cover. Key Responsibilities: ? Overseeing strategy, promotion and reputation of key factual content (linear and multi-platform) and delivering high profile, creative campaigns via traditional, digital and trade media and launch events. ? Comprehensive media relations and risk management: devising media handling strategies; Q&As; managing media training; briefing talent, producers and commissioners; acting as C4 spokesperson. ? Responsible for the media profile of three Commissioning Editors (science, documentaries and arts) - interviews, briefings, public speaking opportunities and corporate/trade announcements. ? Managing and collaborating with producers, talent, PR agencies and external partners as well as internal stakeholders including commissioning, marketing, legal, digital, corporate relations, internal comms, sales and research – to deliver integrated campaigns that reflect channel objectives. ? Deputising for Head of Factual PR in their absence across their whole remit. Campaigns and achievements include: ? Channel 4 Employee Award 2012 – Won award in its first year - nominated by Factual Comm Eds. ? Porn on the Brain - Launched Campaign for Real Sex emphasising credibility of research and science – prominent coverage from broadsheet features and front page to TV, tabloid spreads and online reach. ? Fabulous Fashionistas - Film by award-winning director about six women who are redefining old age. Blanket coverage in nationals, online, broadcast, and glossy mags with positive messaging re Channel 4. ? Skint - Controversial, high-rating series documenting life around one of the UK’s most deprived housing estates. Over several months, supported and advised series participants, managed negative PR and ensured Channel 4’s rebuttals were included in full across majority of key news stories. ? Others include: The Secret Millions - with The Big Lottery Fund; House Party - managed agency and in-house work on first live TV club night; Hidden Talent - with American Express on ad-funded series, True Stories - original/international feature docs; Gogglebox – helped build cult characters of TV viewer series, 4 Goes Mad season on mental health; First Dates - PR and cinema event for interactive docu-dating series.
Channel 4 Television: Junior Publicist Promoting drama and factual programmes and supporting role for other genres. Responsibilities and achievements: ? Placing features and interviews, previews and reviews across traditional and digital media for documentary, history and science campaigns. ? Supporting senior colleagues and managing talent and interviews at press junkets and during PR campaigns for non-factual programming – including Skins 2, Boy A, The Devil’s Whore, Brick Lane and working at Big Brother 10 press office for two months and at finale press conference. ? Established solid contacts and coverage running campaigns for peak-time human interest and newsworthy, contentious docs – including major season on gun and knife crime, First Cut strand and Bear Grylls.
BA Hons - 2:1
For Channel 4's Seven Dwarves PR campaign