Cecilia Dinwoodie

Journalist

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  • LocationLondon, United Kingdom

Projects

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About me

 

I’m Cecilia Dinwoodie, and I’m a music journalist. I’m 22 years old, but I write for my teenage self. Why? Music means a lot to us when we’re 16. It’s more than a beat, a rhyme, or something to brush our teeth to – it’s an identity. It’s a sense of belonging. It’s a commune. Young fans are relentlessly devoted. They’re hungry and thirsty (constantly malnourished) for new tracks, new interviews and new Instagram posts. They’re consumers! A gaggle of Augustus Gloops. But things aren’t the same as they used to be. Music magazines used to be the place that people would go to find out about new music. I say place, because that’s what it was. An escape, a hidden cove, a private party. Nowadays, that place has turned into the internet. People no longer have to wait until every Tuesday to find out the latest twists and turns of the music industry, as they can access it instantly. Convenient? Sure! But isn’t this just spoiling the fun? Oscar Wilde once said, “romance is uncertainty,” and I believe he was right. We’ve become rich kids in sweet shops. On the surface, we’re spoilt for choice. But give it a week or two, and we might just be craving something new. I want to give it a nudge. My writing is an ode to anticipation. It’s a toast to rushed breakfasts and leaps to the letterbox. Never predictable, I write with a real sense of adventure, using gonzo, prose and whatever else takes my fancy. A sane move? Well, probably not. But I’m enjoying it. And if I’m enjoying it, the chances are I’m doing something right.

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Art Direction
  • Copywriting
  • Critic
  • Editing
  • Journalism
  • Blogging
  • Design
  • Creative
  • Photoshop

Work history

Currently

Editor, Founder and Art Director

Cool Brother

Apr 2015
  • Launched as my final UAL project, a one (wo)man team, Cool Brother’s refreshing take on music journalism went on to achieve notice and acclaim from industry gurus, including MagCulture and Frizzi Frizzi. With minimal advertising, the first issue sold out in two weeks to investors and music fans across the map, from Switzerland to Swiss Cottage. Now, Cool Brother is back for a second issue, with a gaggle of friends and like-minded creatives who are noisy for noise. It’s a brotherhood, a sisterhood, a family commune

Currently

Editor, Founder and Art Director

Cool Brother

Apr 2015
  • Launched as my final UAL project, a one (wo)man team, Cool Brother’s refreshing take on music journalism went on to achieve notice and acclaim from industry gurus, including MagCulture and Frizzi Frizzi. With minimal advertising, the first issue sold out in two weeks to investors and music fans across the map, from Switzerland to Swiss Cottage. Now, Cool Brother is back for a second issue, with a gaggle of friends and like-minded creatives who are noisy for noise. It’s a brotherhood, a sisterhood, a family commune

Currently

Editor, Founder and Art Director

Cool Brother

Apr 2015
  • Launched as my final UAL project, a one (wo)man team, Cool Brother’s refreshing take on music journalism went on to achieve notice and acclaim from industry gurus, including MagCulture and Frizzi Frizzi. With minimal advertising, the first issue sold out in two weeks to investors and music fans across the map, from Switzerland to Swiss Cottage. Now, Cool Brother is back for a second issue, with a gaggle of friends and like-minded creatives who are noisy for noise. It’s a brotherhood, a sisterhood, a family commune

Currently

Editor, Founder and Art Director

Cool Brother

Apr 2015
  • Launched as my final UAL project, a one (wo)man team, Cool Brother’s refreshing take on music journalism went on to achieve notice and acclaim from industry gurus, including MagCulture and Frizzi Frizzi. With minimal advertising, the first issue sold out in two weeks to investors and music fans across the map, from Switzerland to Swiss Cottage. Now, Cool Brother is back for a second issue, with a gaggle of friends and like-minded creatives who are noisy for noise. It’s a brotherhood, a sisterhood, a family commune

2016

Editorial Intern

Uncut

Mar 2016 - Mar 2016
  • After being recommended by NME PA Karen Walter, I was offered a 1 month internship

2016

Internship

Kerrang

Jan 2016 - Jan 2016
  • I completed a week of work experience here as an editorial intern. After having a conversation with Kerrang editor, James McMahon, he asked to see some of my work. I emailed him 3 examples of my work, and he replied, stating that he thought my writing was 'brilliant'. He then asked me to write an album review, and he offered me a freelance job on the spot.

2015

Aug 2012 - May 2015
  • BA Advertising student

2015

Invited to The Guardian, The Observer and Channel 4 Headquarters in Association with 4talent. Opportunity Awarded to 30 Applicants Only

4talent

Feb 2015 - Feb 2015

2015

Blog Quoted by The Guardian Online

The Guardian

Jan 2015 - Jan 2015

2014

Internship at NME

NME

Feb 2014 - Feb 2014
  • Transcribed interviews, wrote news pieces for NME.com, which were published on website, researched for new stories, found relevant stories from the NME archive. Asked back twice. Interned here a total of 3 times, then recommended by editor's PA to brother mag, UNCUT

2014

Advertising Copywriter

Uniplaces

Apr 2013 - Jan 2014
  • Viewed rooms and halls of residence all across London and would write up adverts for them through Uniplaces. These adverts would then be posted onto the very informative, beautifully designed website.

2013

Direct Marketer

LGB Direct

Apr 2013 - Jul 2013
  • Door to door sales for charities, including Battersea Cats and Dogs, RNLI, British Heart Foundation and more. I would sign people up to donate to these charities on a monthly basis through direct debit - a tough job, when you're gaining a stranger's trust to give you their bank details and to persuade them to support the charity every single month. Yet I excelled at it, and made thousands of pounds for the charities, and for LGB Direct.

2013

Direct Marketer

RNIB

Apr 2013 - Jul 2013

2012

Steward & Team Leader

Green Peace

Jun 2012 - Jul 2012
  • Worked at Secret Garden Party festival as a steward and team leader, directing traffic, tidying up festival at end of weekend, helping festival goers with queries, directions and advice.

2012

Advertising Internship in New York

CHI Partners

May 2012 - Jun 2012
  • I sat in on advertising production meetings and chipped in with ideas, I did a lot of research for CHI's planning team and I wrote copy for one of their client's social media sites. I also ran errands in the office and out and about on the streets of New York

2010

Secretary

Arnold Sucis

Jun 2010 - Jan 2010
  • Answered calls, arranged meetings, did admin

2009

Editorial Assistant

August Media

Jun 2009 - Aug 2009
  • Internship at August Media. Helped assist the editor, wrote copy and created solutions and strategies for clients.

Education

2015

BA Advertising

University of the Arts, London

Aug 2012 - Apr 2015
  • Creative advertising. I received a high 2:1 I’ve studied Advertising for 3 years at LCC. Our honeymoon stage ended way back in first year, so I got to see everything the industry has to give – from grand polished productions to the nitty gritty warts ‘n’ all end of the spectrum, consisting of bad briefs, bad copy and breakdown-inducing content. This has taught me the ins and outs of the industry and has gifted me with hound-like abilities to spot anything that’s askew within an idea, brand or team.

Awards

2015

BA Advertising Degree

Higher Education

  • I received a high 2:1 for my final grade. I scored an A for my 'content creation' project, For this, I created an indie music zine which is still in business now, having received notice and acclaim from industry gurus, such as MagCulture and Frizzi Frizzi. I scored a B+ for my dissertation I received a C for my journalistic digital portfolio, which was marked by a design teacher. The university admitted to being at fault there, as my copywriting teacher had already predicted a 1st degree honours for this project before the marking took place. This affected my final grade, but taught me a lot about the importance of communication and that everyone makes mistakes