Cecilia Melli

Cecilia Melli

Art Director, Brand Strategist, Creative DesignerItaly
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Cecilia Melli

Cecilia Melli

Art Director, Brand Strategist, Creative DesignerItaly
About me
I am an independent Art Director and Brand Strategy Consultant, specialized in creation and management of brand identities. Working as a consultant, I run projects commissioned by direct clients as brands, companies and designers, as well as by advertising and design agencies. Working as team leader, I direct and overview the whole project: from the kickoff meeting to the execution of the deliverables, leading a team of people with different tasks and responsibilities. I ensure that the creative strategy and visual executions meet client’s objectives, still maintaining the brand consistency. Working as a creative professional, I develop ideas and concepts, choosing the right media and style to meet the client’s objectives. I am able to look at the bigger picture for any communication project and, since I’m a strong reader, I’m always updated about new visual trends and current branding scenarios. Since 2012, I work as a teacher at IED – Istituto Europeo di Design where I lead a mandatory course that I run in english. Moreover, I collaborate with Domus Academy as Visiting Professor and Project Leader during workshops about branding and brand strategy. I also had the chance to lead workshops outside my country: in Jordan and Portugal. My objective as teacher is to inspire, encourage and mentore junior designers.
  • Balestra Roma – Prêt-à-porter collection
    Balestra Roma – Prêt-à-porter collectionRenato Balestra, Rome (IT) [ 2015 ›› 2016 ] One of the top Italian brands with family ownership. Synonymous of Italian Haute Couture, today Balestra’s atelier produces thirty different lines ranging from haute couture, prêt-à-porter for man and woman, accessories and cosmetics. Project: Balestra Roma Brand Identity Main responsibilities and activities I was in charge of: – Brand strategy: analysis about the positioning of the collection: Balestra Roma, the new prêt-à-porter line designed
  • Seventy – Womenswear F/W Campaign
    Seventy – Womenswear F/W CampaignSeventy, Ca’ de Mosto (IT) [ 2014 ›› 2017 ] Seventy is an italian brand founded in 1970. Its collections are inspired by a total look philosophy for Woman and Man, it’s classy for daywear and glamorous for evening wear. @seventyofficial Project: Womenswear F/W 2015 Campaign Main responsibilities and activities I was in charge of: – Campaign creativity: concept development of 'Off-season blooming', that was the title that inspired the atmosphere of campaign visuals. The creative idea was
  • YOYO – Boutique Agency
    YOYO – Boutique AgencyYO YO, Paris (FR) [ 2017 ›› today ] Born in 2017, it is a creative boutique agency based in Paris providing consulting services for fashion companies. Project: Yo Yo Brand Identity Main responsibilities and activities I was in charge of: – Brand strategy: analysis and research about the state of the art and competitive scenario. The project proceeded with writing the company’s mission and vision statement, following by a roadmap with a list of recommendations about brand positioning. – Art
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Work history
    CM Studio logo
    CM Studio logo
    Independent Art DirectorCM Studio
    Milan, ItalyFreelance
    WHAT I DO: I provide services including concept development, corporate identity, branding, graphic design, magazine and editorial design. I offer as well creative consultancy services to assist my clients with brand and business development. SELECTED CLIENTS: • brand strategy, concept development: Moleskine, Seventy, LaRepubblica, San Pellegrino, IED • brand identity: Copernico Holding, Missoni, Renato Balestra, Sailsquare, Banca Mediolanum • visual design: Il Sole 24Ore, Maserati, Rizzoli, Intesa Sanpaolo, Tezenis, Zalando, Tomorrow Ltd • mentoring: IED (Milan, IT), Domus Academy (Milan, IT), IADE Creative University (Lisbon, Portugal), DIAMMAN Design Institute (Amman, Jordan)
  • Art Direction
  • Graphic Design
  • Marketing
  • Brand Marketing
  • Digital Marketing
  • Brand Management
  • Marketing Strategy
    MAPolitecnico di Milano
    Milan, Italy
    Master Degree in Graphic Design. Vote: 110/110 cum laude "Atlante non convenzionale per i territori di archeologia industriale". The dissertation, “Atlante non convenzionale per i territori di archeologia industriale”, was a collection of design outputs (branding, editorial design and photography) with the aim to explore ex-industrial areas around the city of Milan. The project has been published on “Linea Grafica” magazine #370 issue, with the title: “Carbonio 14 - Bovisa”.
    Post Degree CoursesSchool of Visual Arts
     - New York, United States
    In 2012, I enhanced my expertise with Post Master’s degree courses at School of Visual Arts, in New York. “Business Strategy: Defining the Brand” run by David Weisman, from Interbrand, and “Make It Happen: Project Management” run by Gabriela Mirensky, from The One Club.