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Graduated with a Bachelor degree of Arts in Cultural Studies and Master of Arts in Communication, Cecilian has several years of experience in advertising and marketing communications as well as event management. Experience gained from advertising consultant not only enhanced her marketing insights but also strengthened her ability to handle multi-tasks from strategic planning to execution stage. Worked in British based global architectural and real estate companies further enriches her experience by delivering a high standard of marketing support for the South East Asia Region in managing marketing collaterals, PR planning, marketing literature, website management, event planning and internal communications. Cecilian is an experienced marketer proficient in Cantonese, Mandarin and English. She believes she could contribute her professions into creative industry and benefit employers and organizations.
- Manage and coordinate service line marketing projects - Develop and maintain social media campaigns and company websites - Handle web analytics and SEO projects - Copywrite and translate internal and external communications - Assist in organising corporate events including cocktail parties, seminars, sponsored events, and press conferences - Liaise with marketing agencies to coordinate advertising and sponsorship programmes
- B2B Marketing promotion - Assist in project management, including internal projects update, client's fee proposal preparation (RPFs), project portfolio and team CV write-up - In charge of marketing collateral production and literature updates, liaise with external parties for printed matters of Asia offices, including brief writing, negotiating contracts - Company website management & monitoring - Assist the PR Manager implementing social media objectives, news release
- Client Management, BTL advertising campaign promotion and execution - Event management, pre-event promotions & planning, on-site coordination - Marketing collaterals design and production - PR promotions, media pitching & relations management Served Clients: McDonald's Hong Hong, Sketches, adidas, TONI&GUY, Disney Hong Kong