An appetite for visual communication and brand design. Projects that are designed to play a transformative part in our society, that create behaviour change and challenge status quo are where I do my best work. I like to understand & run big creative projects. I tend to keep a detailed understanding to how strategy & creative develop in order to be on point, juggle teams and keep everybody connected to the purpose of the project.
Projects credited in
- New NorthWe’re big coffee drinkers here so we jumped at the chance to help a founder of a unique, new nitro cold brew. Our research took us into the existing coffee market and the emerging cold brew sector. From there we defined a proposition for the brand, aiming it at those that want more out of life. The name, New North, captures the nomadic lifestyle and freedom that nitro cold brew allows. The brand direction was rolled out across a range of supporting materials and channels, and a bold, adventurou1
- IQLInternational Quarter London, as it was formerly known, is a forward-thinking new property development in Stratford, London. Situated next to the Olympic Park, it had bold ambitions to create the workplace of the future, and required an expressive visual identity and an impactful placemaking programme to match. Rebranding the development to IQL – a clearer, shorter, more memorable moniker – Campbell Hay created a modular visual system inspired by large architectural forms. Contemporary, graphi1
- Le Grand BazarEver since it first opened more than 20 years ago, Le Grand Bazar has been the South of France’s one-stop shop for carefully curated designer fashion. Under the direction of a new generation, the boutique approached Campbell Hay to create a new, contemporary brand proposition which paid homage to its heritage while engaging a new generation with an avant-garde, future-facing vision. The resulting identity system was rooted in the boutique’s iconic location. The logo was composed around the addr2
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