About me
I have 10+ years of ad tech, social media, IT consulting and operations leadership experience across EMEA markets. I have a Bachelor's in Marketing Communication and Management, and a BSC Honours in Digital Technology and Innovation. I have held roles across media sales, tech sales, professional services and technical project management, specifically working as an account lead for Twitter in South Africa (Ad Dynamo). With a passion for technology and an entrepreneurial spirit, I have had the privilege of working with incredible brands hitting and exceeding my sales targets. I’ve done this successfully for some of the world’s most recognizable brands including Samsung, Ford, Vodacom, Nestle, Tommy Hilfiger, Ford, Vice, Samsung, National Geographic, and Nike. I've worked on award-winning projects and high-pressure pitches. I believe in the principles of inclusiveness, collaboration and enthusiasm that builds teams and inspires people. My value proposition is to listen, empathize and help solve customer-facing challenges and problems. I think critically and analytically - I love to investigate and solve problems with data as well as creativity. I know how to navigate complex corporate architectures using my agency and client-side experience. I know how clients think and I know what they need - I believe in #KnowMoreCareMore
Work history
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Business Development ManagerBlue Robot
London, United KingdomFull Time
Blue Robot is a Twitter API partner and has developed a technology that allows brands to interact automatically with audiences on Twitter. My role is responsible for generating and developing business opportunities for Blue Robot across the UK and Europe.
Markets activated: London, Manchester, Amsterdam, Italy, Austria, Switzerland.
Responsibilities included: preparing and presenting strategic pitch decks, managing a sales pipeline and developing relationships with key decision makers.
Clients include Twitter, Tommy Hilfiger, Ford, Vice, Samsung, National Geographic, Tele2, FOX (The Walking Dead, The Gifted), Sainsbury's, Gymshark, Ziggo, Nike, Formula E, ING, Huawei, Opel, AutoTrader, William Hill, Mindshare, iProspect, Branddeli, Sky.it, HTTPool.
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Twitter Account ExecutiveAd Dynamo
- Johannesburg, South AfricaFull Time
Represented Twitter as an account lead on the top 5 spenders on the African continent.
Ad Dynamo represents Twitter in Africa as Twitter's exclusive ad sales partner. As an extension of Twitter in Africa, we made use of global best practices, training and sophisticated tools to ensure that local customers receive the exact same levels of service to what they would receive overseas. I was responsible for generating advertising revenue for Twitter in South Africa.
Tasks & Skills
Developing and maintaining level-c key decision maker relationships within agencies and at direct brands in South Africa. Responsible for generating revenue opportunities, developing & maintaining brand partnerships, account management, project management, team mentorship, training, account leadership, product pitches and public speaking.
Achievements
- Grew my accounts to the top 10 and top 30 respectively.
- Sold first "First View" Twitter ad unit in Africa.
-Launched Amplify (pre-roll video sponsorships across publisher content) in Africa and lead on all Amplify deals.
- Euro16 x SuperSport reminder campaign (winner of Bookmark award and winner of Best Use of Social Media at Sports Industry Awards).
- Responsible for 6 case studies featured on the international Twitter business website marketing.twitter.com.
- Public speaking; Popimedia Ad Tech Talk, Twitter Live Event, Pernod Ricard Pan-African Digital Conference, McDonald's Digital Day, Celebrity DJ Twitter Workshop.
- Worked on the following accounts; Samsung, Ford, Vodacom, ABSA, Microsoft, Multichoice (DSTV SA/Africa, SuperSport), Viacom (MTV, Comedy Central), Nestle, BMW, Mango Airlines, Cars.co.za, Discovery, McDonald's, Pernod Ricard brands, Diageo brands, MTN, Mondelez, Coke, Unilever, McDonald's.
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Skills
- Social Media
- Social Media Advertising
- Negotiation
- Client Acquisition
- Client Pitching
- Client Services
- Sales
- Advertising Sales
- Marketing
- Strategy
Education
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BSc Digital Technology and DesignDublin Institute of Technology
- Dublin, Ireland
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BCom LawUniversity of South Africa
- Johannesburg, South Africa
studies deferred to a later stage
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