About me
Chaka Sobhani is Global Chief Creative Officer of Leo Burnett and CCO of Leo Burnett London and Fallon London.
With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide.
She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up their first in-house creative agency, production company and design studio.
During this time, the network regained the no.1 position in the UK, created its most successful global formats and content in the X Factor and Downton Abbey, and won the prestigious Channel of the Year for the first time in their history, as well as numerous BAFTA’s and the Rose D’Or.
Chaka then spent a number of years at leading independent agency Mother, running a number of accounts and building their content ability, before joining Leo Burnett.
She has worked on countless brands including McDonalds, Google, Coca Cola, Samsung, Kelloggs, Boots, Axa, Skoda, Sky, Co-op, Tui, General Motors, NSPCC, Stella Artois, Agent Provocateur and Adidas.
Highly awarded amongst all the major honours, she has been privileged to serve as jury member and President at the worlds greatest awards shows.
Under her tenure, Leo Burnett was named Agency of the Year by Epica and Direct Agency of the Year by Campaign. She has featured in Campaigns Top 10 Creative Leaders consistently for the past 5 years and sits on the board of the Andys, British Arrows, Creative Circle and a member of the Facebook EMEA Creative Council and Snapchat Global Creative Council.
Projects
- McDonalds: Reindeer ReadyCredits SOCIAL MEDIA: Rory O'Neil CREATIVE DIRECTORS: Pete Heyes, Daniel Evans SENIOR ACCOUNT DIRECTOR: Felicity Davies PLANNING DIRECTOR: Max Keane PLANNER: Caitlin Morley, Catherine Owen CREATIVE AGENCY: Leo Burnett London CHIEF CREATIVE OFFICER: Chaka Sobhani BOARD ACCOUNT DIRECTOR: Sam Houlston AGENCY PRODUCTION: Sarah Ioannou ACCOUNT MANAGERS: Gracie Smith ACCOUNT MANAGER: Amy Love ACCOUNT DIRECTOR: Steve Halliday
- Kelloggs Special K: “Powering You”Credits Chief Creative Officer: Chaka Sobhani Creative Director: Oliver Farrington and Neil Richardson Creatives: Andrew Long and James Miller Global Client Services Director: Chloe Belskaia Board Account Director: Lindsey George Senior Account Manager: Emma Greenaway Account Executive: Amy Martin Planning Director: Anna Coscia Agency Producer: Emma Bewley Agency Production Assistant: Alex Taylor Agency Project Manager: Gaynor Goldring Agency Art Buyer: Jo Hodge Director/Production Co: Live Acti
Projects credited in
- Reimagining Christmas with Pinterest: Winners AnnouncementWe’re thrilled to share with you the top 5 winning concepts of our ‘Reimagine Christmas’ campaign with Pinterest! This year has been challenging for so many, which is why we teamed up with Pinterest to create paid work for our brilliantly talented community, commissioning them to create festive ad campaign concepts for the platform. With household names like Topshop, Birdseye, MADE and British Airways on the billing and the exceptional insight from our expert judging panel (see list below), w
- Launch video: The Dots x Pinterest: Reimagining Christmas with PinterestWe’re looking to commission 20 creative storytellers from across The Dots community who will be paid to create Christmas ad concepts for a bunch of top brands on Pinterest. Thanks to the hundreds that joined our live launch on 26th August 2020! For those that missed it (or if you want to watch it again), you'll find the video below. Read the brief and apply here! (deadline: 3rd September, 10am) Pinterest resources mentioned in the video: How to make videos stand out on Pinterest & animation t
- Top career advice from 20 icons in design, photography, fashion & moreLooking for career advice? A mentor? Some friendly and constructive feedback? We got you! Excitingly 30+ incredible industry experts across publishing, photography, design, creative, fashion, music, marketing, digital, tech and more are on-hand to help answer your burning career-related questions in our Asks hub. Meet 20 of them below and discover their top tips! So, if you have a career question that you’d love the best in the business to help with, hop this way.68
- Get career advice from It’s Nice That, Dazed, D&AD, Rankin & moreLooking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive45
- The Design Museum – Design. Humanity's Best Friend.The Design Museum briefed Leo Burnett with redefining the museum in the eyes of would-be-visitors. Our response wanted to reframe what people understand to be ‘design,’ from something niche and pretentious, to something that is all around us and impacting our day to day lives. Whether it’s the chair they’re sat on, the bus they’ve travelled on, or the phone in their hand, we wanted people to rethink and understand that design is totally integral to our lives as humans. And the Design Museum is
- Creative Equals RISE 2019: In PicturesOur flagship conference! Yes. It's time to RISE. Only 13% of creative director contracts are currently given to women (and they are paid 7% less than their male peers). This is why RISE exists to change that across the creative and tech industries. And, we're INCLUSIVE. For change to happen, we need everyone to be involved in the narrative. Here are highlights from the conference (15 May 2019) held at the London Symphony Orchestra's home in Shoreditch, one of the most beautiful locations in to23
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Work history
Chief Creative OfficerLeo Burnett
London, United KingdomFull Time