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A highly creative individual who has a recognised talent and passion for visual merchandising and brand marketing. Upon graduating with a BA Hons degree in Fashion Promotion, I went on to work for a leading high street brand as a visual merchandiser and stylist. With over 8 years experience within the fashion industry, I have entailed a vast amount of knowledge and developed a great interest in fashion and lifestyle brands. Visual merchandising and brand styling are the sectors that form a major part of my career path, with event styling also being another great interest an area of which I have shown that I am competent in both organising and leading events such as fashion shows and charity fundraisers,
Creating visual elements within the store to capture the customer, enhancing their knowledge on current trends as well as enticing them with creative depth. Organised and planned window displays, store events i.e. fashion shows and fundraisers as well as manage the styling for sections across ladies-wear, home, hospitality and food.
Launching an exciting new cocktail bar and managing the bars bookings and events.
Developing numerous communicational strategies within contemporary fashion: brand identity, consumer markets,