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Char Srahan

Freelance Writer

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  • LevelJunior
  • LocationCambridge, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStudent - Content Writer - Advertising Assistant

Projects

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About me

At current, I'm an MA Theology with History student but I'm yearning to break out of university (and terminate my degree in the process) if offered a job with prospects. For my sins, I'm a flat-packed Millennial with a love of copy-writing, advertising and generally flouting my wordsmith-iness (?). I'm really, really open to all possibilities and I've got a lot of minty fresh ideas to offer. I'm very much a global citizen, I'm sparky and I'm oozing with passion for all that I do. Let's chat?

Skills

  • Marketing
  • Acquisition Copywriting
  • Ad Copywriting
  • Adverising
  • Account Planning
  • Increasing ROI
  • Wordsmith
  • Broadcast Journalism
  • Documentaries
  • Advertising Content

Work history

Currently

Advertising Internship

VCCP

Mar 2017
  • Greencoat House, 1 Greencoat Row, Francis St, Westminster, London SW1P 1DH, UK
  • Internship
  • In June 2017, I was invited, along with 14 other young people, to the VCCP offices in Victoria London. I spent an intensive week here and learnt *almost* everything under the sun that applies to marketing, planning and advertising -- led by the advertising whizzes at VCCP. A majority of the time was spent working on a brief for the re-launch and re-branding of FRijj, the dwindling milkshake drink made by Müller. As a small team, we approached the task from all angles and at the end of the week, pitched to many Creatives, Account Managers, Planners, Creative Producers and AdLand Gurus. Our originality and contagious energy were highly praised. The rest of the time was spent in workshops and talks hosted by those who had successfully climbed the ladder at VCCP. I garnered a better understanding of the complexity of advertising, formed my own opinions on advertising dilemmas such as mass advertising vs targetted advertising/ROI vs long-term profit deliverance etc. and quizzed people on their careers (including the gritty parts no one talks about). I also got to work on my portfolio. At VCCP, I really 'came into my own' and my time there confirmed that using my words/unbounded imagination/wacky ways of thinking will benefit me in my future endeavours.

Currently

Oct 2016
  • London, United Kingdom
  • Internship
  • I spent time in Editorial and Publicity. Similarly to my other internships, I did 0 Xeroxing and didn't have to take an office-wide coffee order once. Hallelujah! Editorial taught me about the importance of attention to detail (naturally) and the need to clearly and coherently articulate issues/critiques to authors in the most polite, uplifting way so as not to offend or complicate matters. I also used this opportunity to better my grammar, which I found wasn't as impeccable as I thought -- I'm an expert now, I vow. Publicity taught me about the importance of maintaining hardy relationships with target audiences, influencer agencies and PR brands and how integral flattery is in encouraging people to review/read and discuss/plug books. I also learnt about the need to be completely aware of what is going on in the world. During 'play' (the antidote to 'work') we must visit galleries, keep up to date with current events and be media savvy in a bid to jump on trends/issues and twist them to publishing advantage.

Currently

Content Writer

Exépose Newspaper

Oct 2016
  • Exeter, United Kingdom
  • Freelance
  • Lifestyle/Sex & Relationships writer for the award-winning student newspaper, Exépose.

2016

Journalism Internship

News UK

Aug 2016 - Sep 2016
  • London, United Kingdom
  • Internship
  • I was delighted to be chosen out of thousands upon thousands of budding young Journalists to spend time in the News UK offices for a matter of weeks during August (opportunity offered by News Academy UK). I worked at The Sun, The Times and The Sunday Times offices -- I learnt more than I ever thought I could in a 'work shadowing' role. To the day, I still reflect on my experiences and the insight I received. I now also fear the Editor's red pen and News UK's rather lacklustre canteen offerings. At News UK I wrote and edited articles (A column under the watchful eye of Camilla Long which she lauded and several Lifestyle articles), shadowed top-dog Journalists including Matt Chorley, David Aaronovitch, Ian Winter and Eleanor Mills and networked with many other writers at the publications. In addition, I visited the large-scale printers of all the Murdoch papers in the flesh, broke a news story for The Sun Online and worked with PR companies at Fabulous Magazine. I also spent a few hours at Harper Collins Publishing (House?) within the building which was too enlightening, fast-paced and fascinating. I was highly praised here for my attention to deal, zeal in regards to my future and willingness to grill people and find out all that I need to progress in my career.

2016

Content Internship

The Debrief

Jun 2016 - Jul 2016
  • London, United Kingdom
  • Internship
  • I worked at Bauer Media's The Debrief's offices. I wrote for the Sex & Relationships section and also Hair & Beauty -- I was essentially given headlines and I had to write quirky, irreverent and witty articles accordingly; I believe I succeeded as my work was praised by many as 'upbeat' and 'progressive'. I monitored the 'Competitions' part of the website to ensure that no competitions had been left to overrun and scoured emails for feedback on The Debrief's content which is ALL online. I networked with writers at The Debrief, gained a better understanding of the merits of Google+ and again bettered and improved by writing skills, without the need to rely on 'click bait' to engage with and retain readers.

2016

Advertising Internship

Ogilvy & Mather Group UK

May 2016 - May 2016
  • Internship

2016

Content Planner

Bath Ales

Sep 2015 - Jun 2016
  • Bath, United Kingdom
  • Freelance
  • Alongside my work with Tea Huggers, I also orchestrated and strategically planned appealing content at Bath Ales -- the home of award-winning ales such as Gem and Barnsey. The content I produced was interesting, relevant and encouraged customers using their social channels to 'click through' merely out of interest in the matter/ales/event being discussed; without the ulterior motive of buying, as Bath Ales do not rely on online purchasing.

2016

Online Content Manager

Tea Huggers

Sep 2015 - May 2016
  • Bath, United Kingdom
  • Freelance
  • Tea Huggers are a growing, largely family run business based in Bath, UK. The all-encompassing range of herbal teas are stocked in Amazon, Selfridges, all Jamie's Delis, Hello Wellness, Liberty and a legion of other small health/farm orientated stores. Tea Huggers are growing by the day. I worked with Tea Huggers for a brief period whilst studying at the University of Bath. This is where my content creation and social media expertise took roots; I worked on boosting sales via Instagram engagement and giveaways, I wrote weekly newsletters using MailChimp, consulted with influencers/media users wielding a large following to plug Tea Huggers teas and created an 8 week e-course on wellness that was accessed by a litany of Tea Huggers customers with a keen interest in health. I also crafted a strong understanding of SEO, ROI principles, how to drive sales with improved brand awareness/perception and the prowess of social media in contemporary markets -- my takeaway is that without utilising social to sell, sales are bound to dwindle.

2016

Sales Assistant

John Lewis Partnership

Aug 2014 - Aug 2016
  • Cambridge, United Kingdom
  • Full Time
  • I worked at the busy and bustling Cambridge branch of John Lewis in the Womenswear Department. Here I honed my selling skills, boosted my communication skills, managed fitting rooms/till areas and serviced customers' bespoke needs. To boot, I confidently liaised with many other branches and was frequently responsible for dealing with disgruntled shoppers and problem-solving needs that others on the floor were tripped up by -- I owe this to my charisma and cool head.

2014

Sales Assistant

British Home Stores

Aug 2013 - Aug 2014
  • Cambridge, United Kingdom
  • Full Time

Education

Currently

MLib Liberal Arts (Theology with History)

Exeter University

Sep 2016
  • Exeter, United Kingdom
  • Predicted 1st Classification

Currently

GCSE

Ely College

Sep 2008
  • United Kingdom
  • English Literature A* English Language A Religious Studies A Double Science A/B Drama B History B German C Mathematics C

2015

A Level

Hills Road Sixth Form Colleege

Sep 2013 - Sep 2015
  • Cambridge, United Kingdom
  • Goverment & Politics A* Sociology A* Extended Project A* English Language and Literature A History (AS Level) A

Awards

2015

Outstanding Achivement in Government & Politics

Hills Road Sixth Form College

  • I was the only student out of a year group of 1,000 students to be awarded 'Outstanding Achievement in Government & Politics'. This was owed to my profound interest and personal passion projects into the American electoral system -- which is a little shoddy if you ask me.

2015

Outstanding Achivement in Sociology

Hills Road Sixth Form College

  • As with my other award, Hills Road Sixth Form give out one 'Outstanding Achievement' award per 1,000 person-year group and I worked hard enough to swipe the award in both Government & Politics and Sociology. I won the award in Sociology due to my fascination with Ethnography, a vital skill for advertising and marketing that I know I will draw on heavily in the future. I have since investigated Social Psychology and people's purchasing/consumerist behaviours as I think these prop up principles of 'naked eye' research too.

2014

Grade 5, 6, 7, 8 Singing

ABRSM