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Creative, passionate and versatile copywriter and content specialist, living and learning in London. Proven experience for over two years crafting both print and digital content (specialising in womenswear fashion, luxury lifestyle and beauty & wellness sectors), and working with content marketing and content strategy. Currently working as Social Media & Content Specialist at SpareRoom.Locked Pro Plan feature
- Monitoring and managing all social media accounts. - Proactive social media engagement and conversation with users. - Developing, maintaining and refining a content schedule across social media channels & blog. - Helping develop and refine TOV and house style. - Supporting multi-channel marketing campaigns. - Content creation for blog and social media channels (UK and US). - Contributing conceptual ideas to wider marketing discussions. - Correct practice of SEO and creating tracking links. - PR & Comms support. - Any adhoc content, copy, social, PR and comms support.
Daily copywriting responsibilities for Boden's womenswear and menswear categories, including: - Writing email copy - Writing homepage copy & CTAs - Writing copy for printed communications, inc. vouchers and mailouts - Writing copy for print catalogues - Writing copy for product descriptions/upsells - Contributing to marketing/concept brainstorms
Daily senior content responsibilities for the Tesco Health, Beauty and Wellness account, including: - Using CMS to create and upload pages, and alter existing website content - Assisting with digital/content requirements during tri-weekly promotional periods - Choosing and changing landing page content - Assisting with an entire website audit and migration - Creating content for emails, blog posts, recipes, features and more - Creating content for clients and suppliers to briefs - Contributing content ideas for promotions and special events - Contributing social and general strategy ideas - Subediting, proofreading and approval - Coming up with ideas for, and writing features for Tesco Baby Club and Tesco Beauty websites - Brainstorming and implementing campaigns for Tesco Beauty social channels - working closely with editors and design to see campaigns through from ideas phase to live date - Participating and contributing ideas to wider agency brainstorms and pitches - Mentoring the Junior Content Exec - Contributing to Forward Worldwide's blog - Ad hoc copy and content requests - General assistance in the smooth running of Tesco HBW's editorial duties
Freelance writer for Fabric magazine (part of Bookmark Content/formerly Forward Worldwide) since April 2014. Contributed a number of articles across multiple issues, covering property, travel, beauty, fashion and lifestyle topics. Have also subbed copy, helped lay magazine pages out in InDesign, liaised and formed professional relationships with PRs, and contributed regularly to the magazine's blog. Notably have had own double page spreads published, and compiled Christmas 2014 gift guide - choosing featured products and calling in images.
Obtained a 2:1 BA (Hons) degree in Journalism from Kingston - voted best Journalism school in London for several consecutive years in Guardian's University Guide. Studied a range of modules including: - Journalism, technology and the future - Magazine journalism - Law for journalists - Shorthand (I have 60wpm Teeline) - Video journalism - English language - Multimedia Newswriting - Media Institutions - Practical journalism - Dissertation (exploring the presentation of women in the Daily Mail across a decade, using content analysis methods)