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+2 years of experience across advertising/media/PR agencies So far I’ve enjoyed as much brand and media strategy (with a focus on fashion and luxury brands such as Azzaro, Gucci, LVMH, Nikka Whisky…) as the more hands-on side of production (http://fastmagazine.fr). Sharing views of my world though the lens of my Grandpa’s analog Minolta on http://c-e-b.tumblr.com
FAST Magazine (A monthly free magazine published by the agency about arts and photography) : - In charge of managing both the production and promotion of the magazine - Expanded the distribution network abroad (Paris, London, New York) - Developed community management across different social media platforms (Facebook, Twitter, Instagram) - Organized opening event for each edition New Business (Champomy, Valeo, Invicta, Equip Auto) : - Worked closely with the head of planning to help the conception of benchmarks and feed creative briefs
- Representative National Federation of Film Distributors at Palais des Festivals
- Coordinated showrooms and shoppings AW2013 - SS2014 - Organized press launch events and managed the relationship with the fashion press Main clients : DKNY, Carolina Herrera, Vanessa Bruno, Tory Burch, Mulberry, Trussardi, Hunter, Ruco Line
- Helped the conception of brand-positioning and formulated benchmarks - Implemented different marketing studies for BBDO Beau (Luxury division) :
- Proactively on-boarded new clients and managed negociations to sell them our products (Print/web advertising spaces) - Implemented the 2012 strategic campaigns of some key accounts (PPR Luxe, LVMH, Richemont, Armani) - Produced benchmark analysis report in Luxury sector
Student exchange in Tokyo (6 months)