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Charlène Lecuyer

Digital Communications Manager

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  • LevelSenior
  • LocationBarcelona, Spain
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Manager - Marketer - Content Strategist

About me

Wide experience in content marketing, social media strategy, influencer marketing, event management and PR. Passionate about brand content: editorial content, photography, video and event production. 4 years experience working with an international background. Fluent in English and Spanish. Good working knowledge of Catalan. Native level of French. CV: http://charlene-lecuyer.strikingly.com Portfolio: http://www.charlenelecuyer.com Feel free to contact me: charlene.lecuyer@gmail.com (+34) 644 963 967 / (+33) 672 378 964

Locked Pro Plan feature

Skills

  • Google Analytics
  • Content Marketing
  • Blog Management
  • Digital Project Management
  • Copywiting
  • Digital Marketing Strategy
  • Social Content Strategy
  • Blog Content
  • Inbound Marketing
  • Digital Maketing

Work history

Currently

Digital Marketing & Communications Manager

other

Feb 2016
  • Barcelona, Spain
  • Full Time
  • French market. • Digital Project Management:  Management of the implementation of a new e-commerce website (using Basecamp and Trello), • Strategy: Digital marketing strategy optimization proposal ; participation to the rebranding of the new platforms, • Communication plan definition and execution for the launch of the new platform dedicated to French as a foreign language learning and teaching: Facebook Ads, Google AdWords, Bing Ads, Email Marketing campaigns, content publishing, blogger relations, PR & outreach campaigns, etc., • Social Media content plan definition and execution on Facebook, Twitter, LinkedIn, YouTube and Flickr (using Hootsuite) for the FLE market only, • E-commerce: Online sales support (coupon campaigns, etc.), • Content Marketing & Copywriting: Product descriptions and web page content edition and publication, content creation including blog posts, tweets and Facebook posts as well as content for Email Marketing campaigns, outreach campaigns, online events and PPC campaigns, • Google Analytics & online sales: KPI monthly reports ; Sales, visits and conversion rates evolution reports, • Online events creation on Eventbrite (online trainings, educational workshops, etc.) and Event promotion management through Email Marketing and Social Media campaigns, • Online ressources creation on the websites (for teachers and students), • Email Marketing: Email Marketing campaigns management: design, content and reports (using MailChimp), • PPC: PPC campaigns management on Facebook Ads, Google AdWords & Bing Ads, • SEO: Website audit and on-page optimization: content optimization, title tags, description tags and alt tags optimization, information architecture, internal linking (using SEMrush), • Graphic design: Picture edition, banner creation, Social Media visual creation, etc. (using Photoshop, InDesign and Canva).

Currently

Freelance Digital Marketing

other

Mar 2015
  • Barcelona, Spain
  • Freelance
  • Freelance project. More info: http://goutier.agency

2017

Digital Communications & Brand Manager - France

Mr. Wonderful

Mar 2017 - Dec 2017
  • Barcelona, Spain
  • Full Time
  • French and belgian market. • Co-brandings (Bensimon, etc.) • Blog posts: ideas of topics, content validation, etc. • Collaborations with other blogs • Social Media Management Management (Facebook 1M followers, Instagram 88k followers, Twitter) - Digital content plan management - Copywriting - Social Media Publishing - Instagram stories management (blog posts, products, etc.) - Social Media contests management - Customer support on Social Media • Collaborations with bloggers, Instagramers and other influencers • Collaborations with press, magazines and other media to promote products • Reporting: Social Media KPIs, Instagram stories analytics, Clipping

2015

Regional Online Marketer

other

May 2015 - Nov 2015
  • Barcelona, Spain
  • Full Time
  • Short-term contract (six-month duration). French, Swiss French, Belgian, New Caledonian & Dutch markets. • Community Management - Day to day Community Management on Facebook, Twitter, Facebook's forum and the company's websites (using Percolate and Disqus). • SMO - Social Media Optimization - Google+, YouTube, Vine, Spotify and Facebook's forum strategies proposal (using Shortstack), - Comparaison of Social Media management tools. • Content Creation - Daily posts on Facebook and Twitter, Video publishing on YouTube, - Brief creation for online campaigns. • Paid Partnerships - Choice of partners' websites based on SEO statistics criteria, thematics and audience (using Moz), - Production of sponsored articles and publishing on partners' websites, - Update existing contents on partners' websites, - Budget follow-up for French, Swiss French, Belgian, New Caledonian & Dutch markets. • Press / Bloggers Relations & Outreach campaigns - Choice of blogs based on SEO statistics criteria, thematics and audience, - Outreach of "Move to the USA" contest (using BuzzStream). • SEO - Search Engine Optimization - Follow-up the SEO strategy, - Best practices application. • Email Marketing - Creation and sending of monthly newsletters to France, Belgium, Swiss, New Caledonia and the Netherlands, address books creation (using Mailpro). • Web Analytics - Follow-up and analysis of the performances of the partnerships (using Google Analytics). • Monitoring & Reporting - Facebook posts and page activity report and analysis, - Newsletters performances report, - Paid partnerships performances report. Facebook - Twitter - Instagram - Pinterest - Google+ - YouTube - LinkedIn

2015

Online Marketing & Communications Manager

Nautal

Aug 2014 - Mar 2015
  • Barcelona, Spain
  • Full Time
  • Short-term contract (substitution ; seven-month duration). French market. • Search Marketing: - SEO: Keyword strategy & rankings, Google penalty audit, Competitor’s use of SEO, Traffic and rankings evolution, Off-page optimization: Link building, On-page optimization: Meta information: Title tags, description tags and alt tags, Information architecture, Internal linking, URL and content optimization (using SEMrush and Moz), - PPC: Google AdWords campaigns management. • Social Media Management & Email Marketing: - Daily posts, Community Management and Ads Management on Facebook (please note that the Facebook Page that I was managing has been merged with another one so you can't check my work), - Posts on Instagram and Twitter, - Targeted Email Marketing design and broadcast (using MailChimp). • Content Marketing: - Website content production: descriptions of cities and countries, FAQs, etc. - Articles production and publication on the blog (WordPress), - Copywriting and editing users' ads. • Web Analytics: - Analysis and reports with Google Analytics, - Conversion rate optimization. • PR: - Press Releases production and broadcast, Press Review, Press Relations. • Design Creation: Tri-fold brochure, Presentations, Banners. • Business development: - Followed the implementation of a CRM platform, - B2C and B2B digital strategy definition and implementation, - Brought ideas for the UX improvement of the new responsive platform, - Traffic acquisition strategy definition and implementation, - Staff augmentation: job offer creation, sourcing, identification and interview of candidates, final interviews and selection of 2 candidates. • Sales: - Setting up partnerships in B2B, - Bookings management, - Exhibits' participation in Paris and Barcelona. Facebook - Twitter - Instagram - LinkedIn

2014

Marketing Communications Manager

Naskeo Environnement

Sep 2013 - Sep 2014
  • Paris, France
  • Full Time
  • Short-term contract (one-year duration). • Project Management: - Supervised the implementation of a CMS (Content Management System), - New website creation and implementation supervision. • Search Marketing: - PPC: Google Adwords campaigns management, - Supervised the SEO strategy in the context of the implementation of a CMS. • Social Media Management & Email Marketing: - Creation of Twitter, Google+, Flickr, Scoop.it and Facebook accounts, - Newsletter design and quarterly broadcast. • Content Marketing: - Production of all the contents and media selection for the new website, - Creation of a new blog on WordPress, production and publication of articles on it. - Creation of all the texts for the marketing materials (brochure, products sheets, booklet references, billboards, press ad, kakemono, etc.). • Web Analytics: - Analysis and reports with Google Analytics. • PR: - Press Releases production and broadcast, Press Review, Press Relations. • Creative Direction & Design Creation: - Sales brochure, - Billboard, - Products sheets, - Booklet references, - Press ad, - Kakemono. • Business development & Sales: - Fairs booking and offline marketing management. Twitter - Scoop.it - Youtube - Flickr - LinkedIn - Facebook

Education

2016

Master‘s Degree in ’strategic Information Management

other

Aug 2016 - Aug 2016
  • Paris, France
  • Master thesis: 'Generate ROI with your digital branded magazine!' Lire le mémoire (en français) : http://tinyurl.com/master-thesis-francais Présentation du mémoire (en français) : http://tinyurl.com/presentation-master-thesis

2014

Master‘s Degree in ’project Direction in Communication, Specialized in Media, Creative and Digital S

other

Sep 2013 - Sep 2014
  • Paris, France
  • Winning team of the 4th edition of the business game inter-schools of IGS Group (6 schools from IGS Group, 350 students, 40 teams competing).