Charlène Lecuyer

Digital Strategist

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About me

 

Check my online CV: http://charlene-lecuyer.strikingly.com I am a Digital Strategist specialized in: • Digital Marketing Strategy • Content Marketing • Digital Storytelling • Brand(ed) Content • Content Creation & Curation • Social Media Strategy • Analytics • Monitoring & Reporting • Digital PR & Media placements • Digital Project Management (microsites, etc.) I am a native French speaker, proficient in English and Spanish. I like to work for Agencies, Brands or Magazines. I like to: • Manage / work in team with web designers, designers, copywriters, photographers, videographers, social media managers, community managers, journalists, PR specialists, SEO & PPC specialists, etc., • Find creative ways to emotionally connect and drive engagement among audiences, • Deliver an effective content marketing strategy to meet the business objectives, • Create and curate content the audience is looking for, • Conduct analytical projects to improve digital marketing strategies, • Use Google Analytics and other measurement tools to provide reports, • Plan and control budget of all digital marketing. My favorite industries to work for are: • Lifestyle, Music & Culture • Design & Architecture • Fashion & Photography • Turism & Leisure • Healthy & Sustainable Food I am highly motivated and I have a passion for Content and Digital Marketing. I am able to balance the creative side of marketing with a data-driven, analytical approach to ensure continuous improvement and innovation. Feel free to contact me anytime: charlene.lecuyer@gmail.com 0034644963967 / 0033672978964 Download CV to print: https://issuu.com/charlenelecuyer/docs/application_charlene_lecuyer

Skills

 

  • Google Analytics
  • Event Management
  • Content Marketing
  • Blog Management
  • Digital Project Management
  • Copywiting
  • Digital Content Strategy
  • Digital Marketing Strategy
  • Social Content Strategy
  • Blog Content

Work history

Currently

Digital Marketing & Communications Manager

Editions Maison des Langues

Feb 2016
  • Barcelona, Spain
  • Full Time
  • Short term contract. I am currently working for Maison des Langues, a publishing company dedicated to offer resources to teach and learn French, English, Spanish, German and Italian as foreign languages. As Digital Marketing Manager I am in charge of: • Project Management: managing the implementation of the new online store and making sure the website works properly (using Basecamp and Trello), • Strategy: Digital marketing strategy optimization proposal, • Defining and executing the communication plan for the launch of the new platform dedicated to French as a foreign language learning and teaching (Facebook Ads, Google Ads, Bing Ads, Email Marketing, content publishing, blogger relations, VIP campaigns, etc.), • Defining and executing the Social Media content plan on Facebook, Twitter, LinkedIn, YouTube and Flickr (using Hootsuite), • E-commerce: supporting online sales (coupon campaigns, etc.), • Content management and creation: publishing and editing product descriptions and web page content, creating social media content including blog posts, tweets and Facebook posts as well as content for email campaigns, • Google Analytics & online sales: monthly reports, • Creating online events on Eventbrite (online trainings, educational workshops, etc.) and managing event promotion through Email Marketing and Social Media, • Creating online ressources on the websites (for teachers and students), • Email Marketing: executing all the communications through Email Marketing (using MailChimp), • PPC: executing PPC campaigns on Facebook Ads, Google Ads & Bing Ads, • SEO: website audit and on-page optimization: content optimization (using SEMrush), • Graphic design: editing pictures, creating banners, visuals for social media, etc. (using Photoshop, InDesign and Canva). Facebook - Twitter - LinkedIn - YouTube - Google+ - Flickr

2016

Freelance Digital Marketing

FOM

Mar 2015 - Sep 2016
  • Barcelona, Spain
  • Freelance
  • I worked as a Freelancer providing Online Marketing services. My work for The Hidden People: From 2014 to 2016: • Communication plan development, • Event promotion and management (Off Week 2015 & 2016), • Assistance in the team management, • Social Media strategy, Email Marketing, PR, • New website launch (project management assistance) http://www.offweek.thehiddenpeople.com + http://www.pro.thehiddenpeople.com • Event management: event organization taking place during the Off Week 2016 and logistic for events up to 700 people From 2012 to 2013: • Content creation and publishing on the blog (articles, interviews, etc.), https://thehiddenpeople.com • Community Management (Facebook, Tumblr, Twitter, Flickr, SoundCloud), • Event management: event organization taking place during the Off Week 2012.

2015

Regional Online Marketer

ESL Education

May 2015 - Nov 2015
  • Full Time
  • Short-term contract. French, Swiss French, Belgian, New Caledonian & Dutch markets. • Community Management - Day to day Community Management on Facebook, Twitter, Facebook's forum and the company's websites (using Percolate and Disqus). • SMO - Social Media Optimization - Google+, YouTube, Vine, Spotify and Facebook's forum strategies proposal (using Shortstack), - Comparaison of Social Media management tools. • Content Creation - Daily posts on Facebook and Twitter, Video publishing on YouTube, - Brief creation for online campaigns. • Paid Partnerships - Choice of partners' websites based on SEO statistics criteria, thematics and audience (using Moz), - Production of sponsored articles and publishing on partners' websites, - Update existing contents on partners' websites, - Budget follow-up for French, Swiss French, Belgian, New Caledonian & Dutch markets. • Press / Bloggers Relations & Outreach campaigns - Choice of blogs based on SEO statistics criteria, thematics and audience, - Outreach of "Move to the USA" contest (using BuzzStream). • SEO - Search Engine Optimization - Follow-up the SEO strategy, - Best practices application. • Email Marketing - Creation and sending of monthly newsletters to France, Belgium, Swiss, New Caledonia and the Netherlands, address books creation (using Mailpro). • Web Analytics - Follow-up and analysis of the performances of the partnerships (using Google Analytics). • Monitoring & Reporting - Facebook posts and page activity report and analysis, - Newsletters performances report, - Paid partnerships performances report. Facebook - Twitter - Instagram - Pinterest - Google+ - YouTube - LinkedIn

2015

Online Marketing & Communications Manager

Nautal

Aug 2014 - Mar 2015
  • Barcelona, Spain
  • Full Time
  • Short-term contract. French market. • Search Marketing: - SEO: Keyword strategy & rankings, Google penalty audit, Competitor’s use of SEO, Traffic and rankings evolution, Off-page optimization: Link building, On-page optimization: Meta information: Title tags, description tags and alt tags, Information architecture, Internal linking, URL and content optimization (using SEMrush and Moz), - PPC: Google AdWords campaigns management. • Social Media Management & Email Marketing: - Daily posts, Community Management and Ads Management on Facebook (please note that the Facebook Page that I was managing has been merged with another one so you can't check my work), - Posts on Instagram and Twitter, - Targeted Email Marketing design and broadcast (using MailChimp). • Content Marketing: - Website content production: descriptions of cities and countries, FAQs, etc. - Articles production and publication on the blog (WordPress), - Copywriting and editing users' ads. • Web Analytics: - Analysis and reports with Google Analytics, - Conversion rate optimization. • PR: - Press Releases production and broadcast, Press Review, Press Relations. • Design Creation: Tri-fold brochure, Presentations, Banners. • Business development: - Followed the implementation of a CRM platform, - B2C and B2B digital strategy definition and implementation, - Brought ideas for the UX improvement of the new responsive platform, - Traffic acquisition strategy definition and implementation, - Staff augmentation: job offer creation, sourcing, identification and interview of candidates, final interviews and selection of 2 candidates. • Sales: - Setting up partnerships in B2B, - Bookings management, - Exhibits' participation in Paris and Barcelona. Facebook - Twitter - Instagram - LinkedIn

2014

Marketing Communications Manager

Naskeo Environnement

Sep 2013 - Sep 2014
  • Paris, France
  • Full Time
  • Short-term contract (1 year). • Project Management: - Supervised the implementation of a CMS (Content Management System), - New website creation and implementation supervision. • Search Marketing: - PPC: Google Adwords campaigns management, - Supervised the SEO strategy in the context of the implementation of a CMS. • Social Media Management & Email Marketing: - Creation of Twitter, Google+, Flickr, Scoop.it and Facebook accounts, - Newsletter design and quarterly broadcast. • Content Marketing: - Production of all the contents and media selection for the new website, - Creation of a new blog on WordPress, production and publication of articles on it. - Creation of all the texts for the marketing materials (brochure, products sheets, booklet references, billboards, press ad, kakemono, etc.). • Web Analytics: - Analysis and reports with Google Analytics. • PR: - Press Releases production and broadcast, Press Review, Press Relations. • Creative Direction & Design Creation: - Sales brochure, - Billboard, - Products sheets, - Booklet references, - Press ad, - Kakemono. • Business development & Sales: - Fairs booking and offline marketing management. Twitter - Scoop.it - Youtube - Flickr - LinkedIn - Facebook

Education

2016

Master‘s Degree in ’strategic Information Management

Sciences Po Aix

Aug 2016 - Aug 2016
  • Paris, France
  • Master thesis: Which opportunities for digital brand magazines? Lire le mémoire (en français) : http://tinyurl.com/master-thesis-francais Présentation du mémoire (en français) : http://tinyurl.com/presentation-master-thesis

2014

Master‘s Degree in ’project Direction in Communication, Specialized in Media, Creative and Digital S

ISCPA Institut Supérieur des Médias

Sep 2013 - Sep 2014
  • Paris, France
  • Winning team of the 4th edition of the business game inter-schools of IGS Group (6 schools from IGS Group, 350 students, 40 teams competing).