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I was responsible for setting up and implementing the outreach and engagement program for the Crowdmix influencer network as well as creating effective digital strategies and working collaboratively with the planning and creative teams to develop and execute digital strategies for the business. After building up the network to over 2000 influencers (The Mixerati) with a social reach of 2.5 billion I was asked to move to LA to replicate what I had done in London