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Experienced PR with a demonstrated history of working across fashion, beauty and lifestyle. Skilled in Microsoft Office, Adobe Photoshop and InDesign. Strong arts and design professional with a degree in Fashion Public Relations and Communication from London College of Fashion.
Responsible for management of all sample trafficking. Have established strong relationships with, and am in daily contact with, press from assistant to editor level. Work closely with wider teams including buying, creative, digital and design. Overseeing VIP and agent relationships, assuming a VIP co-ordinator role across all LFW runway shows; managing VIP outreach, schedules and dressing. Experience working across seasonal launches from start to finish, writing press releases and planning press-entertainment events.