Projects credited in
- Le Grand BazarEver since it first opened more than 20 years ago, Le Grand Bazar has been the South of France’s one-stop shop for carefully curated designer fashion. Under the direction of a new generation, the boutique approached Campbell Hay to create a new, contemporary brand proposition which paid homage to its heritage while engaging a new generation with an avant-garde, future-facing vision. The resulting identity system was rooted in the boutique’s iconic location. The logo was composed around the addr2
- BateraWhen longstanding hospitality client Mimo approached Campbell Hay to work with them on the name, concept and execution of a new open-air pintxos bar as part of Borough Market Kitchen, we knew that capturing the quality, vibrancy and conviviality of San Sebastian would be the primary objective. A naming workshop led to ‘Batera’, a name which means ‘together’ in the Basque region’s local dialect, deftly communicating the concept’s authenticity and a deep-rooted connection to its origin. It’s a s
- IQLInternational Quarter London, as it was formerly known, is a forward-thinking new property development in Stratford, London. Situated next to the Olympic Park, it had bold ambitions to create the workplace of the future, and required an expressive visual identity and an impactful placemaking programme to match. Rebranding the development to IQL – a clearer, shorter, more memorable moniker – Campbell Hay created a modular visual system inspired by large architectural forms. Contemporary, graphi1
- New NorthWe’re big coffee drinkers here so we jumped at the chance to help a founder of a unique, new nitro cold brew. Our research took us into the existing coffee market and the emerging cold brew sector. From there we defined a proposition for the brand, aiming it at those that want more out of life. The name, New North, captures the nomadic lifestyle and freedom that nitro cold brew allows. The brand direction was rolled out across a range of supporting materials and channels, and a bold, adventurou1
- MimoWhat does a company do when the city it’s named after is no longer big enough for its ambitions? This is the challenge San Sebastián Food asked us to help them solve as they expanded into multiple cities across Spain. San Sebastián Food has a loyal following as a market leader in food and travel experiences in the city. But to support their expansion plans we needed to devise a brand strategy that repositioned them as curators of food and travel experiences for the whole of Spain and beyond. T
- Dickson MintoThe Dickson Minto brand and corporate communications required an update to reflect their status as one of the country’s leading corporate law firms. Working in collaboration with the core management team we redefined the brand identity; creating a modern update to the logo and a contemporary graphic language to be used across a new set of corporate communications. To help portray Dickson Minto’s key brand values we art directed a series of photographs shot by Mark Sanders and Aaron Tilley. E
Skills
- Creative Direction
- Brand Management
- Brand Strategy