Projects
- Audemars PiguetDuring my final major project for my second year of my degree, I worked with Audemars Piguet to market jewelled watches at men and men's watches at women. Men are their biggest clients for jewelled watches and women are starting to buy more men's watches. I created a series or books for both target audiences which show the client a selection of watches on the market at the moment. I also created a general use mobile app and a working web app where you can customise their watches. The app protot
- Crowne Plaza D&AD New Blood Awards This was a project for the 2016/17 D&AD New Blood Awards. The brief was to reposition Crowne Plaza from a corporate hotel into a brand that appeals to the young modern business traveller and the way they view and approach their work. The brand needed to be relevant to young, urban professionals who are enjoying their first or second job after graduation, entering a world of business that is fundamentally changed: a far more flexible world where the boundaries between work, life and play are blurred. I had to consider all expressions of the brand identity, from logo, colour, typography, tone of voice, to how it would come to life at different customer touchpoints, from booking to staff interactions and the on-property experience. “The only sacred cow is the Crowne Plaza name: that can’t change.”
Skills
- Advertising Design
- Graphic Design
- Branding
- Marketing Design
Education
(hons) Graphic Design
Taunton, United Kingdom