Charlie Pates

Charlie Pates

Marketing, PR and Project ManagerBerlin, Germany
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Charlie Pates

Charlie Pates

Marketing, PR and Project ManagerBerlin, Germany
About me
Currently I am a PR/Marketing manager working across a range of menswear fashion and consumer brands. My CV can provide a more in depth outline of main responsibilities, which include working in unison with; Sales, E-commerce, Commercial, Consumer Marketing and Social Media managers to ensure successful business growth and content strategies for my clients. My current position places me at the forefront of client contact, setting deadlines for other departments and providing a trusted voice for creative consultation. Quantifying marketing and PR activations is a key part of this and developing ways to accurately and succinctly present this is an important task. The range of brands I have worked with has helped me to gain a strong insight into the idiosyncrasy’s possessed by individuals throughout Europe’s capitals and beyond. Please feel free to contact me via telephone or e-mail, I am very keen to talk to you in a little more depth.
Projects
  • Cheap Monday Carnaby Street Store Opening
    Cheap Monday Carnaby Street Store OpeningCheap Monday Carnaby Street store opening, event in store and warehouse after party. Orchestrating guerrilla marketing in 18 locations over London Delegating social media Booking bands, DJ’s and photographers Hiring lighting and sound technicians Decoration and branding materials Supplying caterers Ensuring ‘party bus’ ran smoothly between Carnaby Street and after party venue After party- Co-ordinating collaboration with ‘The Island’ warehouse party.
  • Marshall Headphones Pop Up Store
    Marshall Headphones Pop Up StoreCreatively developing Marshall Headphones Pop Up Store, influencing merchandising, stock control, staffing and managing weekly live music events; hiring bands, photographers, equipment, drinks sponsors and guest list management (consumer and press)
  • Our Legacy Soho Store Opening
    Our Legacy Soho Store OpeningAssisting the Stockholm based team to ensure that key press and opinion formers were in attendance at the Store Launch party. Generating press around the opening to meet consumer goals.
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Work history
    Menswear PR Account Manager
    London, United KingdomFull Time
    Sane Communications - October 2012 to September 2015 Account Manager- Our Legacy Edwin Europe, Marshall Headphones, Triwa Watches, Samsøe & Samsøe Reporting to the company’s Founder and Director, my role involved gaining brand specific press coverage for each client- working to meet monthly targets. Providing seasonal marketing plans and strategising event activations, was an essential part of my role. During my time at Sane communications, I was responsible for producing many high profile events, such as; Store Openings, Product Launches, Press Trips and LC:M shows.
    Marketing Manager
     - London, United KingdomFull Time
    Marketing/PR Manager – Stone Island, Stutterheim, Albam, S’well, 18montrose, Woolrich JRB • Generating and analysing marketing plans, transcending PR, Social Media, Digital and Experiential • Events production • Advertising initiatives & guerilla marketing activations. • Affiliate schemes and digital marketing • Content & collateral production • Maintaining relationships with the media and clients Four Marketing is a wholesale, marketing, e-commerce and PR company; the ideal environment to obtain a wealth of business experience. Setting targets for each of Four’s departments to provide a 360° service to each individual client, I am required to measure engagements and ensure that commercial goals are met. Generating marketing plans spanning; Digital Communication, Product Launches, Social Media, Events and Guerilla Marketing. Strategising specific techniques to ensure healthy business growth and nurturing effective in house structures is a crucial part of my position. I feel it is important to be ‘in the know’ about media development, technological innovations and cultural shifts across Europe and beyond; considering the impact of any industry advancements and how they could or should affect my working procedure.
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Skills
  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Art Direction
  • Editing
  • Account Management
  • Brand Management
  • Business Development
  • Marketing
  • Project Management
  • Communications
  • Stratergy
Education
    Media Studies, Photography, English Language, English Literature, Business Studies
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