Charlie Swann

International Marketing & Promotions Coordinator


  • Advertising
  • Events
  • Film
  • Marketing PR
  • TV
  • Retail
  • Excel
  • Office
  • Powerpoint
  • Word
  • Sales
  • Licensing
  • Promotion/marketing
  • Consumer Products
  • International

Work history


International Marketing & Promotions Coordinator

Universal Studios

Dec 2009
  • • Responsible for leading all marketing activities of Universal home entertainment product (including new release, catalogue, television and special interest titles) through 23 licensee distributors across EMEA, APAC and LATAM countries. Simultaneously provided marketing expertise to strategic partnership territory deals with the release of Universal product through Twentieth Century Fox in Russia and Paramount Pictures in Brazil, Mexico and Spain. • Efficiently communicated all title opportunities and guideline priorities through detailed and widely received weekly product emails and quarterly WebEx calls, which were highly rated by licensee clients as being more informative and consistent than competitor studio updates as well as bringing greater value to their overall contracts. • Encouraged licensees to exceed marketing plan targets by challenging their media spend, ultimately leading to an escalated online presence. The upturn in sales driven to E-commerce accounts saw an overall growth in market share. • Collaborated closely with central marketing, sales and finance teams on weekly, monthly and annual forecasts to develop cross-studio initiatives, in-store promotions and price reductions. The rise in transactions accumulated supplementary royalties, pushed licensees into account overages and contributed to yearly department budgets. • Increased incremental revenue by fifteen percent on selected 3D titles by demonstrating to product directors that additional expenditure to include extra languages on previously unused disc space would result in profitable returns. • Directed the home entertainment marketing strategies of films locally acquired by Universal’s Spanish theatrical team by generating marketing budgets and P&L statements, conceiving title guidelines and briefing creative agencies. Subsequently tracked their performance and advised the local team on how to surpass annual expectations. • Aligned across divisions to build the delayed rollout of the Despicable Me brand in China. Worked with McDonald’s to launch DVD content of the first film with a Happy Meal promotion just ahead of the cinema release of the sequel. • Strengthened relationships with Mattel by cross-positioning Barbie films with toy and licensed consumer products, amplifying global sales and brand awareness, with success replicated on the Monster High and Hot Wheels franchises. • Regularly liaised with the central publicity team to pitch talent interviews, competitions, set visits, events and costume tours, gaining media values in excess of $100K in key licensee markets on blockbuster films. • Organised highly regarded, large-scale conferences in Europe, Asia and the USA. Negotiated hotel, meeting space and screening room deals, scheduled agendas, planned audio-visual content needs and arranged all logistics. • Managed interns handling comprehensive release date reporting for use by television and new media teams.