I began working at Simpler PR, a boutique home interest and lifestyle PR agency, as an intern and have since enjoyed several promotions. Our primary focus is to generate great coverage for our clients in national and regional print publications and online. Working in a small team means that I’m constantly gaining experience and responsibility. I am now responsible for five accounts as well as creating Look Books, online content and press releases for other clients across the company. I research and plan each client's targeted media outreach so I have to be well organised with administrative tasks. My favourite aspect of the role is creating client and agency copy with reference to fashion, lifestyle, news and culture/arts trend hooks.