About me

Hello, I'm Charlotte. I have over seven years’ experience in copywriting and content creation roles, where I've helped to develop and shape brand stories to engage diverse audience types and influence behaviours. I have a passion for storytelling, and I love discovering where the connection and resonance will sit at the heart of every one of those stories. I've worked client and agency side, for global companies and fast-growth start ups, and am now looking to move into the contract and freelance sector so I can focus more specifically on content and copy-led projects.

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Projects

• Campaign and Ad CopyExamples of campaign concepts I came up with, along with accompanying copy, plus copy for internal and external ad campaigns. As design manager and copywriter I oversaw the design execution of these pieces.
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  Copy for third party sitesExample pieces of copy produced both independently an in-house for lifestyle, fitness and community-focused sites.
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  Stories from the marketStories from the market is a seasonal creative video campaign that brings to life the energy, movement, character and distinct spirit of the New Covent Garden Market community. These films feature everyone from wholesalers and distributors, to maintenance staff, chefs, florists and even those within the surrounding local community. I commissioned this series and worked with video production company, Chocolate Films, to identify people who could feature, assisting in the editing of the final fi

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Work history

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Content and Community ManagerCovent Garden Market Authority
May 2017London, United KingdomFull Time
My role focuses on finding ways to better engage the community within the UK’s largest wholesale market, using creative solutions to excite people about the journey ahead. I’m responsible for delivering, and bringing to life, a content and engagement strategy that supports over 170 tenant businesses through each stage of the market’s £140m redevelopment project. My role includes: ♣ Content Creation: production and curation of quarterly community newspaper Market Times (includes all copy, content, interviews and ideas for new features) and the monthly redevelopment newsletter; development of seasonal creative video campaign Stories From The Market which gives a voice to some of the different faces behind the market from traders and distributors to chefs and florists ♣ Creative and Brand Management: management of multiple brand strands within the New Covent Garden Market portfolio, including the external management of our video production and brand creative agencies to keep all content fresh and up to date ♣ Community Engagement: implementation of cross-channel communications to engage our diverse community, from market tenants to start-up residents; this includes monthly nightshifts, face to face interviews, visits to businesses on site, planning and organising events, and the execution of various marketing campaigns to better engage the community

Skills

• Copywriting
• Editing Copy
• Brand Storytelling
• Creative Storytelling
• Agency Management
• Brand Building
• Campaign Concept
• Campaign Activation
• Communication Strategy

Education

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BA 2:1 American StudiesUniversity of Nottingham
Sep 2006 - Jun 2010Nottingham, United Kingdom
Multidisciplinary course combining the literature, history, art, politics and culture of North America with a year of study abroad at the College of Charleston, South Carolina (GPA 4:0).