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I’m a London-based digital copywriter, content strategist and freelance writer with plenty of UK big-brand experience. I've written about everything from beauty to banking, and have more than 12 years' writing and editing experience. My journalism degree and news-reporting background, have given me the ability to easily adapt to suit different projects, channels, subject matters and audiences. These days, I'm a bit of a digital copywriting whizz and have worked with some of the biggest brands in the UK on huge digital projects - both agency-side and client-side. My skills and experience include: website content, editorial, UX copywriting, content strategy, lifestyle blogging, e-commerce, SEO, mobile and tablet apps, tone of voice, news and feature articles, product copy, customer emails, content auditing and more.
Worked across a number of different projects and clients. Several months spent researching, writing and editing the new Life Moments sections on both the RBS and NatWest websites. Also worked on website migration, content audits, digital copywriting workshops and a beauty pitch.
Recruited to lead the copy team working on Marks & Spencer's high profile e-commerce programme. After go-live continued to work as part of the editorial team, with a focus on training, editing, tone of voice and briefing.