Charlotte Cramer is the co-founder of award-winning nonprofit CRACK + CIDER; praised by The Guardian, BBC News, Fast Company and more. Charlotte has worked as a strategy consultant for the likes of Google.org, Facebook, and Unilever; written for The Huffington Post; and spoken at universities and conferences including SXSW, Cannes Lions, UCLA, and UAL on the subjects of purpose, creativity, and entrepreneurship. She currently lives between Los Angeles and Lisbon with her partner where she’s either plotting a new project, drinking coffee, or surfing.
Projects
- Plant B TVAmidst an obesity-induced health epidemic in the Middle East, we worked with TIME person of the year, Bassem Youssef, on launching a new media brand inspiring Arabs to adopt a plant based diet. Earned a YouTube Silver creator award for >10 million views of the series in the week of launch and 250,000 subscribers.
- CRACK + CIDER: Shop for the homelessA shop where you can buy essential items and we distribute them to homeless people. - ROI 5,600% - Increased average charitable donation from industry benchmark of $2 to $136 - Distributed >50,000 products - Press in some places I’m proud of including BBC, The Guardian, SF Chronicle, Fast Company and PSFK - Won some awards including top 50 social entrepreneurs in the UK from NESTA
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Projects credited in
- Leaders with social heart: 100 creative changemakersCelebrating social responsibility is at the heart of what we do, so we've partnered with Squarespace – whose mission is to inspire people with creative ideas to succeed – to shine a light on 100 influential luminaries from art, technology, charity, design, business and more that are working tirelessly to make our world a better place. To highlight these organisations, we asked 10 creative changemakers to each nominate 10 people behind inspiring brands, products and movements with amazing social
- Evening Standard: Crack + Cider: London's first shop for the homeless is set to open in DalstonHomelessness campaigners today urged Londoners to throw rough sleepers “a lifeline” as they launch a pioneering shop to give people a “more human way” to help the homeless. Billed as “the world’s first shop for the homeless”, Crack + Cider will open in Kingsland Road, Hackney, on Wednesday, giving shoppers the chance to buy essentials to be distributed to rough sleepers. A hat, socks and gloves set costs £7, a winter jacket is £25 and a “Warm and Dry Set” costs £60. Charlotte Cramer, 24, from T12
- Crack + Cider Panel on Homelessnes with SFHC: 11.10.2016CRACK + CIDER is a shop where you can buy essential items which we distribute to homeless people. We launched in London last year and to mark our San Francisco launch we're holding an event and we'd love to have you there! We'll be hosting a lively discussion over lots of food and drinks with four amazing speakers helping us answer “How can we, as a community, best help our homeless neighbors?” Speakers include: DEBORAH SCHNEIDER: Marketing Director, Lava Mae JOSE BERNAL: Shelter Manager,
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Work history
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Author - The Purpose MythCC
Los Angeles, United StatesFull Time
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Innovation StrategistChildren's Hospital Los Angeles
- Los Angeles, United StatesFull Time
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Skills
- Innovation
- Strategy
- Non Profit
- Design Thinking
- Strategy Consulting
- Creative Strategy
- Freelance Writing
- Brand Strategy
- Product Strategy
Education
MSc Applied NeuroscienceKing's College London
London, United Kingdom
BA(Hons) AdvertisingLondon College of Communication, UAL
- London, United Kingdom