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Charlotte Dodds

Account Executive

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Executive - Advertising - Project Manager

Projects

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Work history

Currently

Account Executive

TBWA\WorldHealth London

Nov 2015
  • London, United Kingdom
  • Full Time
  • I work across 5 client accounts, and spend my days writing briefs and briefing teams, building proposals and scoping work, keeping check on finances and timelines, forecasting revenue, trafficking, brainstorming and coming up with ideas, building case studies and speaking to clients and third parties. Things to shout about... - Handpicked to work within the LifeBlood Lab business unit, the company's purely digital offer that has a start-up energy - Part of the tight-knit team that rebranded TBWA\WorldHealth London - The go-to person to plan and run immersive B2B/internal events and experiences - Interviewed the CEO of the company in front of the whole company - Generated new business at two recent industry/networking events - Won Silver award from Best in Health for Data is Delicious - Shortlisted for Cannes Health Young Lions award - Awarded for 'collaboration' at this years Christmas party Confident with AV, talking tech, UX, data gathering/crunching. Able to visualise the end result and map out a physical space. Love bringing people together to make amazing things happen.

2014

Event Coordinator

TEDxSalford

Sep 2014 - Nov 2014
  • Manchester, United Kingdom
  • Freelance
  • During my 2 months working for TEDxSalford to create a jam-packed 2-day event, I... - Sold all tickets to the event through direct e-mail advertising to local businesses, institutions and innovators - Organised print and online advertising with key events websites and publications - Arranged press and media packages for journalists and bloggers invited to the event to secure media coverage - Increased social media engagement through storytelling and competitions prior to the event and as part of a team of two oversaw live social media posts throughout the day

2014

Marketing Intern

Adidas Group

Apr 2014 - Apr 2014
  • Internship
  • During my 2 weeks at the Adidas press office in London, I secured sports and fashion media and influencers for the A/W 14 Collection press launch; huge titles Vogue and Elle and smaller but punchier web-magazines, blogs and Instagram’s. I helped facilitate press day and picked gifts for celebrities and influencers to advertise Adidas clothing

2014

Press Officer

GSK

Jul 2013 - Jul 2014
  • London, United Kingdom
  • Full Time
  • During my placement year, I was employed as a Communications Executive working across internal and external communications. - Delivered a pan-European internal marketing campaign to inform, engage and educate colleagues and celebrate the approval of a new HIV treatment, with positive feedback from the CEO and GSK Board. - As part of a team of 10, formed the 5-year brand identity, and strategy that won Board approval and secured over £20 million for the community partnerships (CSR) fund - Redistributed top tier, trade, local and social media news to 600 staff in a weekly media report - Transformed the look and feel of the intranet and increased unique visitors by 8% and cumulative article views by 17%

Education

2015

BSc International Business

Manchester Metropolitan University

Sep 2011 - Jun 2015
  • Manchester, United Kingdom
  • During the 4-year sandwich degree, I enjoyed 1 year in the communications department of GSK and studied a range of topics including; Global Business and Politics, European and Global Economy, Business Strategy, Ethics and Sustainability, American Business & Politics, Ideas, Creativity and Entrepreneurship Marketing.