Work history
Junior Account Executive
• Promoted from intern to Junior Account Executive Assistant on the Lifestyle team in September.
• Supporting the team in the successful management of a number of accounts, including Keds, Havaianas, Alcatel Onetouch, More Drinks (vitamin water), Wray & Nephew Overproof Rum and älska cider, with a wide range of responsibilities including:
• Weekly web, social media, magazine and paper reviews; identifying points of interest, news stories and relevant fashion trends for our clients.
• Writing press releases and trend bulletins in line with brand image and strategy guidelines, distributing to short-lead and long-lead fashion media and to targeted bloggers.
• Preparation and coordination of media mailers, targeting relevant long-lead and short-lead media and personally delivering each mailer in order to build relationships and secure coverage.
• Monitoring and scanning-in coverage to compile PR sheets and monthly reports for all clients whilst updating in-house account teams on coverage activity and figures – using Excel and PowerPoint.
• Assisting in the organisation and management of PR events, such as press days and Clothes Show Live, Birmingham, to Get More: Ibiza trip.
• Samples management and press distribution using Fashionsoft.
• Creating strong relationships with relevant press and industry contacts.
• Spent a week working with Macmillan Cancer on their Nationals and Regional's tour on their #NotAlone campaign.
• Working closely with Alcatel One Touch on the production and event management of Clothes Show live.
• Company merge with Capitalize: The Brand fan which allowed me to get involved with a number of projects from Beats by Dre, to Barcardi and Glenrothes.
PR Intern
-
• Supporting the team in the successful management of a number of accounts, including Champion, Humor, Known, Schott N.Y.C, Miko Spinelli, and New Love Club.
• Maintain and manage the showroom to a high standard at all times, ensuring key pieces are merchandised.
• Meeting and greeting clients.
• Source new and relevant contacts such as stylists, bloggers, fashion editors and celebrity managers.
• Organize the companies sample inventory and log further samples when necessary, both booking in and out.
• Photocopying and organizing all press coverage ready to be uploaded to Rich London's social media's. (Blogs, tumblr, twitter, FaceBook and Instagram accounts.)
• Send well communicated press releases to industry contacts.
Skills
- Events
- Marketing PR
- Promotional Event
- Brand Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Coordination
- Event Execution
- Event Planning
- Communications
- PR Marketing Assistance
Education
Fashion Management with Marketing
-
I studied a management with marketing degree within the fashion sector, for my final major project I received a first for being the event producer and organiser of SSU: Presents: Gender Neutral - a fashion show, and seperate fashion conference with the likes of guest speakers from WGSN, TM Lewin, and Dazed and Confused.