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Charlotte Lucey

Junior Account Executive

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  • Events
  • Marketing PR
  • Promotional Event
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Coordination
  • Event Execution
  • Event Planning
  • Communications
  • PR Marketing Assistance

Work history


Junior Account Executive

Tea Cake PR

May 2015
  • • Promoted from intern to Junior Account Executive Assistant on the Lifestyle team in September. • Supporting the team in the successful management of a number of accounts, including Keds, Havaianas, Alcatel Onetouch, More Drinks (vitamin water), Wray & Nephew Overproof Rum and älska cider, with a wide range of responsibilities including: • Weekly web, social media, magazine and paper reviews; identifying points of interest, news stories and relevant fashion trends for our clients. • Writing press releases and trend bulletins in line with brand image and strategy guidelines, distributing to short-lead and long-lead fashion media and to targeted bloggers. • Preparation and coordination of media mailers, targeting relevant long-lead and short-lead media and personally delivering each mailer in order to build relationships and secure coverage. • Monitoring and scanning-in coverage to compile PR sheets and monthly reports for all clients whilst updating in-house account teams on coverage activity and figures – using Excel and PowerPoint. • Assisting in the organisation and management of PR events, such as press days and Clothes Show Live, Birmingham, to Get More: Ibiza trip. • Samples management and press distribution using Fashionsoft. • Creating strong relationships with relevant press and industry contacts. • Spent a week working with Macmillan Cancer on their Nationals and Regional's tour on their #NotAlone campaign. • Working closely with Alcatel One Touch on the production and event management of Clothes Show live. • Company merge with Capitalize: The Brand fan which allowed me to get involved with a number of projects from Beats by Dre, to Barcardi and Glenrothes.


PR Intern

Rich London PR

Jul 2014 - Sep 2014
  • • Supporting the team in the successful management of a number of accounts, including Champion, Humor, Known, Schott N.Y.C, Miko Spinelli, and New Love Club. • Maintain and manage the showroom to a high standard at all times, ensuring key pieces are merchandised. • Meeting and greeting clients. • Source new and relevant contacts such as stylists, bloggers, fashion editors and celebrity managers. • Organize the companies sample inventory and log further samples when necessary, both booking in and out. • Photocopying and organizing all press coverage ready to be uploaded to Rich London's social media's. (Blogs, tumblr, twitter, FaceBook and Instagram accounts.) • Send well communicated press releases to industry contacts.



Fashion Management with Marketing

Southampton Solent University

Aug 2011 - Jun 2015
  • I studied a management with marketing degree within the fashion sector, for my final major project I received a first for being the event producer and organiser of SSU: Presents: Gender Neutral - a fashion show, and seperate fashion conference with the likes of guest speakers from WGSN, TM Lewin, and Dazed and Confused.