My career started in stupidly sunny South Africa where I spent six years learning and growing as a creative and picking up a little collection of metal along the way. Grey skies and a proper cup of tea lured me home and I moved back to London in December 2015.
I'm a completely through-the-line creative and though I love the craft side of writing, there's nothing I like more than getting my teeth stuck into a tricky, conceptual brief. I'm all about the big idea.
The 12% stat is outrageous and something I'm determined to change; I’m pretty sure that becoming a mum is my new super power and I don’t think, collectively, that we’re doing enough to keep exceptional young, female talent in the industry (which is why I’m Head of Placements and do lovely things with lovely people like SheSays, to try and change all that).
Outside of the 9 to 5 I’ve also done cool things like host a panel of talented women discussing self-promotion in the workplace.
When I was little I used to want to be in the Famous Five and you're a brave (or foolish) person if you come between me and my Marmite.
Projects
- Happy multi-talented Mother's DayStatistics show that, depressingly, working mothers are 18% more stressed than everyone else. If you have more than one child, that figure shoots up to 40%. Well, duh. Raising a human (or humans) while trying to find that mythical work life balance can be exhausting, especially in an industry that runs on last minute deadlines and a fair amount of manic energy. Mother’s Day is a chance for everyone to celebrate the wonderful job women do in parenting. We forget that so many of those women also
- The Sur-Thrival ToolkitThis International Women's Day, as our contribution to the female creative community and in our pursuit for balance, we created an empowering manual – in a downloadable PDF – for young women to help them not just survive, but thrive, in the male-dominated creative industries. Download the toolkit here!
- Tropitone / no one takes you seriouslyINSIGHT: Working off the print insight, too much exposure to the sun is bad for our skin. We’ve all seen people in the office, post-holiday, who have overdone it and gone a shade of lobster-red. CREATIVE SOLUTION: We decided to take menacing, frightening and deeply sad situations and turn them on their heads. After all, no one takes you seriously with sunburn.
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Work history
Head of CopyBandstand London
London, United KingdomFull Time
Senior CreativeBandstand London
London, United KingdomFull Time
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Skills
- Creative Writing
- Crafting
- Adverising
- Content and Media Writing
- Copywiting
- Creative Writing/blogging
- Creative Critical Thinking
- Brand Strategy
Education
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English Literature BANewcastle University
- Newcastle upon Tyne, United Kingdom