About me
Growing brands is my passion: creatively, strategically and commercially.
Delivering innovative marketing solutions in fast paced environments, I combine creative story telling with commercial acumen. Creating brand engagement that sparks business critical results.
KEY SKILLS:
- Brand consultation to deliver business transformation
- Multi-channel campaign strategy
- Creative concepts that challenge expectations
- Fully integrated campaign delivery. Including: ATL (outdoor, print, radio), TTL, Retail VM & POS, Packaging, Digital, Social, PR, Content Generation, Experiential, DM, Trade, Brand Partnerships
- Senior stakeholder liaison, confident team leader and engaging presenter
- On the front foot of consumer trends, fashion and industry-innovation
- 6 years experience with a focus on the retail, fashion and beauty sectors
Work history
Account Director
Clients: Ann Summers; Tangle Teezer; Luxury beauty brand, Illamasqua; Nouveau Lashes
Combining strategic and creative brand development, whilst at Propaganda I have transformed a number of leading consumer brands. Identifying the market opportunity; driving best in class brand practice; and creating industry-leading integrated campaigns or brand creation. Turning around footfall and returning Ann Summers to profitable trading with a £5million swing in profit, I was part of the team that created challenger beauty brand, Illamasqua. Growing the cult British “Cool Brand” from one to over 300 global locations.
Wholesale Account Manager
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A fashion distributors, I managed the full sales and order process for several international brands sold in independent and multiple retailers. Including Selfridges, ASOS and Flannels.
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Skills
- Fashion
- Advertising
- Marketing PR
- Branding
- Copywriting
- Advertising Agency
- Creative Agency
- Account Management
- Business Development
- Creative
- Marketing
- Problem Solving
- Production Management
- Strategic Planning
- Consumer Behavior
Education
English Literature
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Including year at New York University