Charlotte Read

Account Director

About me

Growing brands is my passion: creatively, strategically and commercially. Delivering innovative marketing solutions in fast paced environments, I combine creative story telling with commercial acumen. Creating brand engagement that sparks business critical results. KEY SKILLS: - Brand consultation to deliver business transformation - Multi-channel campaign strategy - Creative concepts that challenge expectations - Fully integrated campaign delivery. Including: ATL (outdoor, print, radio), TTL, Retail VM & POS, Packaging, Digital, Social, PR, Content Generation, Experiential, DM, Trade, Brand Partnerships - Senior stakeholder liaison, confident team leader and engaging presenter - On the front foot of consumer trends, fashion and industry-innovation - 6 years experience with a focus on the retail, fashion and beauty sectors


  • Fashion
  • Advertising
  • Marketing PR
  • Branding
  • Copywriting
  • Advertising Agency
  • Creative Agency
  • Account Management
  • Business Development
  • Creative
  • Marketing
  • Problem Solving
  • Production Management
  • Strategic Planning
  • Consumer Behavior

Work history


Account Director

Propaganda Agency

May 2010
  • Clients: Ann Summers; Tangle Teezer; Luxury beauty brand, Illamasqua; Nouveau Lashes Combining strategic and creative brand development, whilst at Propaganda I have transformed a number of leading consumer brands. Identifying the market opportunity; driving best in class brand practice; and creating industry-leading integrated campaigns or brand creation. Turning around footfall and returning Ann Summers to profitable trading with a £5million swing in profit, I was part of the team that created challenger beauty brand, Illamasqua. Growing the cult British “Cool Brand” from one to over 300 global locations.


Wholesale Account Manager

Fight For Fashion

Jan 2010 - Apr 2010
  • A fashion distributors, I managed the full sales and order process for several international brands sold in independent and multiple retailers. Including Selfridges, ASOS and Flannels.


Press & Buying Intern

Browns Fashion

Jan 2009 - May 2009
  • I helped organise several high-profile events for the iconic luxury retailer. Liaising with brand suppliers, press, and celebrity partners.



English Literature

Queen Mary, University of London

Aug 2006 - May 2009
  • Including year at New York University