Growing brands is my passion: creatively, strategically and commercially. Delivering innovative marketing solutions in fast paced environments, I combine creative story telling with commercial acumen. Creating brand engagement that sparks business critical results. KEY SKILLS: - Brand consultation to deliver business transformation - Multi-channel campaign strategy - Creative concepts that challenge expectations - Fully integrated campaign delivery. Including: ATL (outdoor, print, radio), TTL, Retail VM & POS, Packaging, Digital, Social, PR, Content Generation, Experiential, DM, Trade, Brand Partnerships - Senior stakeholder liaison, confident team leader and engaging presenter - On the front foot of consumer trends, fashion and industry-innovation - 6 years experience with a focus on the retail, fashion and beauty sectors
Clients: Ann Summers; Tangle Teezer; Luxury beauty brand, Illamasqua; Nouveau Lashes Combining strategic and creative brand development, whilst at Propaganda I have transformed a number of leading consumer brands. Identifying the market opportunity; driving best in class brand practice; and creating industry-leading integrated campaigns or brand creation. Turning around footfall and returning Ann Summers to profitable trading with a £5million swing in profit, I was part of the team that created challenger beauty brand, Illamasqua. Growing the cult British “Cool Brand” from one to over 300 global locations.
A fashion distributors, I managed the full sales and order process for several international brands sold in independent and multiple retailers. Including Selfridges, ASOS and Flannels.
I helped organise several high-profile events for the iconic luxury retailer. Liaising with brand suppliers, press, and celebrity partners.
Including year at New York University