Charlotte Rivers

Writer / Researcher / Project Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Writing
  • Author
  • Editing
  • Journalism
  • Blogging
  • Problem Solving
  • Production Management
  • Research
  • Web Content
  • Event Organisation
  • Consumer Behavior
  • Production Co-ordination
  • Project Budget Management
  • Project Event Management

Work history

Currently

Writer, Researcher and Project Manager

Freelance

Oct 2000
  • Freelance writer working within the creative / arts publishing industry. Contributor to a number of international magazines writing on subjects including graphic design, product design and lifestyle. Author of sixteen design books having taken them from concept to completion. All have been published worldwide.

2015

Global Research Network Manager

Lowe Partners

Feb 2012 - Jan 2015
  • Lowe Counsel is Lowe and Partners cultural insight and analysis consultancy dedicated to identifying and understanding emerging trends in consumer attitudes and behaviour. In this role I carried out research in categories as wide ranging as technology, media habits/consumption, beauty/personal care, beverages, luxury, travel, women/mothers, Gen Y and Millennials. Projects / Responsibilities • Managed a range of global consumer research and insights projects for clients and for senior Lowe and Unilever stakeholders in a number of different categories. • Managed an international network of global thought leaders and industry experts in over 50 cities worldwide. • Conducted ethnographic interviews and produced research specific films both in the UK and overseas. • Researched and edited cultural and consumer trend reports. • Supported new business pitch teams. Achievements • Developed, recruited and maintained an outstanding international network of over 2000 thought leaders and industry experts. • Managed the production of the annual Lowe Counsel Future Signs reports both in print and digital. • Created a substantial number of illustrated and written consumer reports and films both for clients and senior Lowe management.

2015

Production Manager

Lowe Nova Awards

May 2012 - Jan 2015
  • Produced the annual Lowe Nova Awards for three consecutive years. This is a unique initiative that Lowe and Partners runs in partnership with Central Saint Martins, one of the worlds leading art schools, and part of the University of the Arts London. ? Responsibilities • Oversaw production of the entire awards programme from judging through to awards night. • Coordinated the judging process at the Central Saint Martins graduate shows. • Curated the exhibition for each private view event. • Briefed and managed event production teams as well as budgets. Achievements • Executed three highly successful awards events each of which grew year on year. • Built and maintained sponsorship and partner relations with Central Saint Martins management, senior Unilever executives and programme directors at D&AD. • Successfully generated creative and industry press for the event, as well as social media coverage.

2010

Trend Analyst & Reseracher

Lowe Partners

Mar 2005 - May 2010
  • Worked on global research projects for clients including Stella Artois, Nokia and Unilever. Wrote client proposals, project briefs, assisted on management of global research projects, conducted ethnographic interviews, managed insight panels, carried out desk research, image sourcing, managed social media channels.

2005

Assistant Trend Analyst

Ogilvy & Mather Group UK

Sep 2004 - Mar 2005
  • Assisted on research and insights projects to support global strategy teams working on brands including American Express, Jack Daniels, Yahoo, Motorola and Sprite.

Education

1999

HND Journalism

Institute of the Arts London

Aug 1996 - May 1999
  • Journalism