I’m a creative and commercially driven content strategist with a passion for ecommerce. I’ve helped small start-ups and big international companies to convert prospects into loyal repeat customers. My approach blends innovation with deep customer & competitor insight and strong SEO. ● 10+ years in ecommerce content planning, creation and measurement ● Experience in health, beauty, fashion & tech sectors ● Deep understanding of SEO and how to improve visibility through content ● Background in creative copywriting, editing and content management ● Experienced team leader, 6+ years recruiting & retraining teamsLocked Pro Plan feature
As Head of Content & SEO at Vision Direct I am responsible for content strategy and implementation across 7 European websites. I ensure our content attracts, converts and retains customers by blending SEO fundamentals with insight, analysis and creativity. We have successfully gained and retained position 1-2 rankings across the vast majority of our primary keywords and ensured that our transactional content has a consistently high conversion rate. Our non-transactional content entices, entertains and educates prospects, putting us on their radar for future purchases. Our post purchase content gives a gentle but compelling reminder of reasons to stay loyal. We’re constantly innovating, reinvigorating and challenging the competition. ● Line management of three senior managers ● Recruitment, coaching and top level management of 12 person content & SEO team ● Content strategy & budget planning across 7 EU websites ● Content ideation & creation across all aspects; email, social media, video, product, blog etc
As Senior Content Manager at Simplifydigital I was responsible for content strategy, production and performance within a dynamic startup environment. Leading a small team of content professionals and liaising with stakeholders across the business, I focused on driving conversions and customer engagement while building relationships with key suppliers. All areas of content, from branded landing pages, blog posts and emails to newspaper advertorials and tube ads, were created and managed by my team. Strong analytical skills and reporting structures allowed us to constantly assess and improve our content, ensuring success against our KPIs.
As SEO Content Manager for Geek Squad I led a small team of content professionals who designed, created and implemented all transactional and informational content for the new Geek Squad website. By tapping into the unique technical skills and knowledge of our staff we were able to build an informational resource that drove a 200% improvement in organic traffic to the website, building a loyal following of users that actively engaged with us across social media and engaged with our brand. I worked with stakeholders across the business to design and implement a content strategy that encompassed business goals while clarifying the close relationship between Geek Squad and Carphone Warehouse and ensuring a mutually beneficial interlinking of assets.
As Copywriter and Editor for Carphone Warehouse I designed and implemented content across a wide range of brands and products. By rewriting all product descriptions on the Carphone Warehouse website, creating new informational areas of the website and revamping the blog, I was able to dramatically improve SEO rankings and drive a significant increase in traffic, working closely with stakeholders at Sony Ericsson, Samsung and BlackBerry to ensure their products were marketed in the best possible way. I produced a wide variety of content, from product descriptions and news articles to instructional booklets, app copy and POS straplines, while helping to define the Carphone Warehouse tone of voice and liaising with key stakeholders across the business.
Creating and editing copy for the new River Island website. Improving customer journey from product page to basket and checkout. Producing legal copy, terms & conditions and automated emails.
Creating product descriptions and reviews to engage the customer and add value. Writing blog posts, press releases and optimised articles. Editing existing copy, enhancing landing pages, writing competition entries, HR and legal copy.