I’m a creative and commercially driven content strategist with a passion for ecommerce. I’ve helped small start-ups and big international companies to convert prospects into loyal repeat customers. My approach blends innovation with deep customer & competitor insight and strong SEO.
● 10+ years in ecommerce content planning, creation and measurement
● Experience in health, beauty, fashion & tech sectors
● Deep understanding of SEO and how to improve visibility through content
● Background in creative copywriting, editing and content management
● Experienced team leader, 6+ years recruiting & retraining teams
Work history
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Head of ContentVision Direct
London, United KingdomFull Time
As Head of Content & SEO at Vision Direct I am responsible for content strategy and implementation across 7 European websites. I ensure our content attracts, converts and retains customers by blending SEO fundamentals with insight, analysis and creativity. We have successfully gained and retained position 1-2 rankings across the vast majority of our primary keywords and ensured that our transactional content has a consistently high conversion rate. Our non-transactional content entices, entertains and educates prospects, putting us on their radar for future purchases. Our post purchase content gives a gentle but compelling reminder of reasons to stay loyal. We’re constantly innovating, reinvigorating and challenging the competition.
● Line management of three senior managers
● Recruitment, coaching and top level management of 12 person content & SEO team
● Content strategy & budget planning across 7 EU websites
● Content ideation & creation across all aspects; email, social media, video, product, blog etc
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Senior Content ManagerSimplify Digital
- London, United KingdomFull Time
As Senior Content Manager at Simplifydigital I was responsible for content strategy, production and performance within a dynamic startup environment. Leading a small team of content professionals and liaising with stakeholders across the business, I focused on driving conversions and customer engagement while building relationships with key suppliers. All areas of content, from branded landing pages, blog posts and emails to newspaper advertorials and tube ads, were created and managed by my team. Strong analytical skills and reporting structures allowed us to constantly assess and improve our content, ensuring success against our KPIs.
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Skills
- Copywriting
- Marketing
- Marketing Strategy
- Social Media Marketing
- Email Marketing
- Content SEO
- Copy Seo
- Content
- Content Copywriting
- SEO Campaigns