About me
Results-driven Digital Campaign Executive bringing 5 years of experience in multiple marketing disciplines, including digital campaign management, content and e-marketing. Successful and driven professional certified in Google Analytics and Facebook Ads. Committed to building lead generation through effective optimisation and management of digital marketing campaigns.
Work history
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Email Marketing ManagerCountrywide UK Plc
London, United KingdomFull Time
• Manage the schedule and creation of email campaigns for Countrywide brands and Financial Services
• Manage strategy, scheduling and co-ordination of editorial for monthly e-newsletter
• Liaise with business stakeholders to ensure that all email campaigns are strategically aligned to business priorities
• Overseeing the building, amending, proofing and distributing external email with optimising being a key focus
• Set up landing pages for articles and campaigns on the brands websites, constantly optimising the customer journey
• Optimise email campaigns where appropriate, making suggestions for improvement in line with business objectives
• Champion high performance within the email marketing division, and advise on best practice
• Proactively monitor campaign performance, develop dashboards, prepare reports, and identify areas for improvement
• Lead on audience segmentation and campaign targeting to engage customers and drive traffic and conversions
• Develop AB testing plans to optimise email performance
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Marketing AssistantNectere
Birmingham, United KingdomFull Time
Part of the marketing team creating content for over 170 companies across the UK and Ireland. Promoting 200,000 office products to 100,000 customers.
• Creative Design—Using Adobe Suite to create marketing collateral including flyers, brochures, catalogues and web banners
• Email Marketing— Solely responsible for email marketing to trading end customers with an average open rate of 23%. Strategic planning and designing of emails using HTML templates to ensure open rates and click through rates were maximised.
• Events Management — Organised annual sales events and supplier exhibitions and promoted company to stakeholders at events
• Content Creation —Day-to-day writing and proofing engaging creative content for marketing collateral and company website.
• Managing Social Media accounts on all platforms
• Assisting in design of new website to create a more engaging user experience
• Creation of 150 page Education catalogue—Introduction of new innovative catalogue aimed at schools. Included product selection, copyrighting, design and working with external suppliers to manage print run to deadline.
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Skills
- Email Campaign
- Production/project Management
- Copywrighting
- Creative Writing/blogging
- Adobe Create Suite
- CMS Experience
- CMS Management
- Digital Campaigns
- Digital Copywriting
- Digital Analytics
Education
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MarketingThe University of Liverpool
- Liverpool, United Kingdom
BA Hons Marketing 2:1
Modules included: Retail Marketing, Events Management, Digital Marketing, International Marketing, Services Marketing, Business Statistics, Consumer Behaviour, Integrated Marketing Comms