My name is Charlotte Webb and I am currently working for Pentland Brands as Product Manager I work within the License Division, which includes Red or Dead, Ellesse and Kangaroos. As Product Manager I support all three brands with visual identity and product direction. In my own time I love to draw and I am currently working on publishing my own book. If not you will find me shopping and offering up my styling skills I love to help people feel good about themselves.
As designer at Red or Dead I worked on the seasonal trends, product development and print design which was then disturbed to all UK licences. Other responsibilities involved: co-ordinate designers, producers, stylists, photographers, and retouchers working on a project from conception to completion and within budget. Reporting to senior designer and oversee junior designers.
Reporting to Head of Project Management, I manage and deliver commercial brand partnerships both in print and digital working across all Hearst titles including Cosmopolitan, Red and Elle. Working alongside the art department to produce bespoke shoots from casting models, sourcing location and crew. Predominantly working with fashion and beauty brands such as Estee Lauder, Clinique, Rimmel, Next, Simply Be and Clarks. Liaising with clients, editorial teams, marketing teams to generate industry leading content in both print and digital media.
Within Pentland Brands, I work within the License Division, which includes Red or Dead, Ellesse andKangaroos. As Product Manager I support all three brands with visual identity and product direction. Working with three brands results in a fast paced atmosphere in which I have to constantly adapt. My role includes actively communicating with the brand partners to ensure the brand DNA is at the forefront of all visual communication.
I won the Hachette Filipaachi Media and Design Award in 2009 for my fashion fairytale book that I wrote and illustrated for my final major project at university, my work was judged by ELLE Creative Director Marissa Bourke and Matthew Hawker of i-D.