Digital Content Editor, with experience creating bespoke social, editorial and digital strategy, driving global awareness of, engagement with and loyalty for the brands that I am representing.
Responsible for successfully planning, developing and executing digital content and social media strategies for a spectrum of luxury fashion and design brands. Working with digital and cultural influencers to successfully collaborate on a series of branded content and social media initiatives. Concepting strong storytelling ideas that can be interpreted in a 360° capacity to leverage brand awareness and commercial value. Establishing and crafting a visual and written tone of voice that is aligned with brand values and perception.
Managing and creating bespoke social media content at a global level. Scouting appropriate ‘cultural influencers’ for our social media and editorial channels; cultivating relationships with these partners to leverage their audience for the Stella McCartney brand. Overseeing and curating a strategic 360 global content plan, in line with the marketing, PR, visual merchandising and events plan, according to the in-house themes. Developing and maintaining online content for both the ecommerce and editorial sections of StellaMcCartney.com. Working closely with the in-house CID team to develop the conceptualization of special online projects and third party content development with bloggers, musicians and artists. Ensuring that the Stella McCartney channels project a playfully unique and brand reflective tone of voice - both visually and verbally.
Providing imaginative and accurate detail for copy, as well as conceiving, writing and editing features and trend reports for Brownsfashion.com that are commercially and editorially viable; recent personal highlights include interviewing designers Ostwald Helgaon, Osman, Henry Holland, Simone Rocha, Rupert Sanderson, Mark Fast, Suno, Thomas Tait, James Long, Sophia Webster and Huishan Zhang. Responsible for developing concrete industry links with the Tate Gallery, Somerset House, Whitechapel Gallery, The Photographers Gallery and The Barbican. Launching the Browns Blogger Style Series, an initiative where high profile designers and influential industry members take over the Brownsfashion.com blog and populate this channel with unique content for one week. Participants include Emilio de la Morena, Ryan Storer, Tiger Sushi Furs, Pyer Moss, MOO, Vogue.com and Paula Goldstein. Working collaboratively with third party brands, designers, stylists, photographers. Collaborations include ‘Mrs B’s Queen’s Speech’ with SHOWstudio.com; a playful parody film that we seeded virally for the 2013 Christmas communication.