I'm Chay, a passionate and enthusiastic graphic designer, mullet enthusiast, occasional songwriting hopeful, and recent graduate of Ravensbourne, taking my early steps in the design industry.
I've recently completed a 6-month internship at R/GA working on Siemens, and prior to this, I have been freelancing for the last few years alongside my studies, creating promotional designs for Exeter Phoenix and Band On The Run studios in Exeter primarily. I am looking to get some studio experience and continue to learn and develop my skills further from the pros, to eventually become one of the pros!
Projects
- The Inconvenience Store - Boomtown venueFor the second year running at Boomtown fair - the most immersive music festival in world, which was headlined this year by Madness and Damien Marley - me and a small team of close friends have run the Inconvenient Store, a concept we pitched to the festival based around the manifesto of having everything you've never wanted. Often people came in looking for alcohol or cigarettes and ended up coming back out with a big surprise! Whether it be a spontaneous flash mob to heavy drum and bass music
- Ubite - a taste trading appUbite (short for Unite & Bite) is an app created in response to a competition set by Waitrose which focused on tackling food waste. Almost 50% of food waste in the UK comes from our homes.. We throw away more food than we do packaging! My concept to help tackle this was to create an app using familiar technology from other popular apps and incorporate it into mine to make it as easy and fun as possible to connect. The unique selling point would be to use a QR scanner as you check out with your shopping, collecting the expiry date on each product and it will remind with a notification a few days before the food is set to expire. If you still decide not to want it after the reminder, it will alert people near by via GPS, as you will also be alerted when other people nearby have their food expiring - allowing you to trade food that you no longer want, potentially saving money on food you may want, eliminating food waste, as well as potentially creating new friends in the process. The app allows you to talk to your connections, change your connection distance to however close or far you desire, as well as showing local homeless shelters for donations on the map. It also local events such as community lunches where you can go and exchange recipes and cook with unwanted foods, learning different cuisines from different cultures in your areas, events which raise awareness about food waste.
- Pride Healing Center - identity designFor this project I was asked to create a logo and identity for a clinic for the LGBT community that have been affected in New York, and the overall feeling in the US - first since the events that unfolded in Orlando, as well as the election of Donald Trump. the thought behind the design was to keep it simple - combining the American flag together with the LGBT rainbow communicates the idea that despite the dark time we are in, the majority of American’s still have love for each other and that the United States is a place where everybody should feel welcome no matter their sexuality, colour or gender. It represents the United States staying United and staying strong and positive - challenging the negativity.
- The price we pay for meat - exhibition projectThe price of meat looks at the water consumption in the production of meat, and beef in particular. I was inspired by the Cowspiracy documentary and used elements of that to create my design. One of the main things that stood out was the vast amount of water used in producing a burger, on this board I have visualised the amount of water that goes into a single burger, with a gallon bottle of water and a burger as a reference. I have also created icons for another board that represent the facts and statistics presented in Cowspiracy, with the colours reversed to add immediate impact.
- Ravensbourne Degree Show 2016 identityThe theme of this year was FdotF - the forward thinking designers of the future. How we approached this was taking the idea of moving forward, but all in our own directions. This is expressed by the arrows and the motion involved within the gif, this also highlights Ravensbourne's reputation for digital and forward thinking design, but also deeply within the traditional foundations of design. For our degree show this year the visual identity was a collaborative effort between myself, Costas Kalogeropoulos and Rhianna Davies. My involvement was primarily with conceptual development and the digital aspects. The concept was taken further and was present throughout both of our final shows, with giant versions made of the letters.
- Kulu Kulu restaurant rebrandI created a restaurant rebrand for a sushi restaurant called Kulu Kulu, the phrase Kulu Kulu means 'round and round' as the seating inside is organised around a conveyer belt that distributes freshly made sushi by a chef in the middle. I have attempted to make it more sleek than the original, inspired by similar restaurants with a stripped back minimal style, the black and white helps enforce this, where as the red logo on the chefs uniform is a reference to the Japanese flag, and the notion that it is authentically prepared sushi. The logo design is very simple but I think it works perfectly for the cause, it is built around circles to help demonstrate going around, as the name 'kulu kulu' suggests, with circles in the negative space helping create an image of a fish blowing bubbles in the letter 'K', the fish helps clarify that it is a sushi restaurant. As they are not a well established restaurant, I have also created a text logo which is used on the buildings exterior, using simple and clear san serif fonts which perfectly compliment each other, as well as the simple logo design. On the word sushi, the 'i' is sliced, to show the precision and accuracy that is synonymous with the preparation of the dish. Featured on Design Week's inspiration page: https://www.designweek.co.uk/inspiration/kulu-kulu-rebrand-chay-sells/
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Work history
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DesignerFreelance
Freelance
Freelance graphic design, mostly based in Exeter with credits promotional material for events, including Exeter Phoenix and creating the posters for popular band the Enemy at their Exeter gig.
Assistant ProducerR/GA
- London, United KingdomInternship
During my time at R/GA, I have been working on the
global rebrand of Siemens. I have been in charge of
organising the photography and helping make
selections based on their suitability and how well they
align with the photography brief.
I have been the main contact between R/GA and
Laundry Room for getting the images retouched, as
well as helping out by retouching some myself in line
with the brief. I have also been involved in creating
decks internally and isometric icons to represent some
of the main features that we have been working on.
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Skills
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Copywriting
- Typography
- Brand Identity
- Design
- Excel
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Social Media