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Developed StaaG’s social media presence, increasing their net following by 42.6% in 6 months Created social media content calendars which corresponded with the daily market trends, and in person campaigns to engage the public with the brand and maximise its reach Reported to the company’s directors with detailed reports and provided new ideas for increasing brand exposure Liaised with various university teams, individuals and events sponsored by StaaG to supplement social media content
Assisted at business and press launches, in particular for the Linking Liverpool High Speed Rail campaign (http://www.highspeedrailliverpool.org) Represented the agency during collaborations with Brickhouse Productions (http://brickh.com/) on creating commercials for clients, assisting in creative direction and storyboard development Worked in the press tents of clients' events, assisting journalists and celebrities with information and direction at said events, carried out exit polls Worked in the separate offices of the Marketing, Design and PR departments and assisted in their collaboration for clients’ projects
Created all advertising material and developed our “Try Something New” campaign, increasing our new membership intake threefold Organised and directed photo shoots with models in order to create original and unique stock images for advertisements and manipulated said images with the Adobe Suite Designed and ordered kit and merchandise, kept club accounts, managed and developed relationships with new and existing sponsors such as EFG Private Bank
Developed positive relations with alumni and their families in English and Italian Analysed alumni files to best understand how to solicit their support for university development projects Giving rate of 72% sustained over two cycles Trained new callers in later cycles
Moral Philosophy and Metaphysics, 1st Class