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Over the past 2 years, I have grown the Elsevier Advisory Panel from 140 to 1278 academic researchers worldwide. I really love the community building and communications aspect of my job. Elsevier provide information solutions in the fields of science, health and technology, so the panel comprises of PhD students, Post Docs, Professors and more. People who are working hard to make the world a better place. I recruit panel members for qualitative research interviews and also used to sit in most of the tests, which, gave me some great insights into the researchers themselves & the world of user research. This is a very specialist and niche panel who really want to contribute their knowledge and experience to the scientific community. The focus here is on quality, not quantity, although there has been significant expansion. Some of the Elsevier online products we provide research for include: ScienceDirect; peer reviewed articles. Mendeley; the free academic reference manager and social network. (Recently launched Careers & Funding portals!) REAXYS, solutions for chemistry related fields. Although, we are also focused on more strategic research, outside of the more typical UX testing, as well. I moved to Amsterdam almost 3 years ago and started with a temporary position at Booking.com. I really enjoyed the startup, multi-cultural environment. Prior to this I lead the Visual Communications projects & team for Haley Sharpe Southern Africa for over 8 years. I also worked in the film industry for a number of years in the US and South Africa.