About me
I am an award winning graphic designer with five years of both agency and in-house experience. I strive to create flawless, imaginative and stand out from the crowd work, particularly in the luxury print, editorial, powerpoint and infographics sectors.
Outside of working hours I am passionate about travel and exploring the world; seeing new countries, meeting new people and soaking up new cultures. This led me to create ‘The Travelling Type’ where I collect and document typography I find from around the world. Follow me here @_thetravellingtype.
To see a selection of work, visit my website: www.cherylpoyser.co.uk
Projects
- Music Terminology BookThis is a self initiated project which arose from my passion for music. I wanted to create a book which explains visually what the complex and mainly foreign musical phrases mean. I modified musical notation to create a typeface, and the book was fixed together using a guitar machine head. The cover is screen printed and inside, it is printed on white 40gsm stock. Each page consists of the visualised word, which language it originates from, its phonetic spelling, the English translation and
- Harvey NicholsHarvey Nichols pride themselves on being a luxurious, high end brand. For this pitch I created a bespoke book and micro-site outlining our credentials. I wanted the book to have a coffee table feel about it; as part of the brief it was important that Harvey Nichols kept and referred back to the book long after we presented our ideas to them. So I created this perfect bound book with a slick black on black foil deboss cover and a clean minimal style layout for the inside pages. The book was awarded 'Best RFI' at the Oystercatcher awards.
- SwarovskiThe client wanted to show Swarovski the key areas that would give the best financial return on their media investment. There was a lot of numbers and heavy data, so we decided the best way to portray this information was through an infographic. The piece was presented to the Swarovski team and posted on their social media channels.
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Work history
Art DirectorPublicis Media
London, United KingdomFull Time
Art Director for the second largest global media agency group. Working alongside the International and UK new business and marketing teams to design and create a large range of collateral to primarily aid the pitching process and external marketing materials.
• Responsible for the creative output for multi-million pound pitches for global brands. I have worked on a vast selection of brands through a cross section of multiple sectors. Some of the biggest brands include, Telefonica, Volkswagen Group, Reckitt Benckiser, Molson Coors, 21st Century Fox, British Airways, Compare the Market, eBay, L’Oreal, RBS, TFL and Harvey Nichols.
• Confident in working under high pressure, with tight turnovers, long hours and intense deadlines. I’m a dedicated team player and comfortable heading up the studio brainstorm sessions, leading the creative output of pitches as well as working one on one with various people in the agency.
• I lead the design process for pitches, which involves being highly organised, confident in liasing and managing expectations from higher management, juggling multiple jobs simulateneously, dealing out work to other members of the team and ensuring all work is done to a high and consistent standard.
• I am keen to constantly push the creative output of the studio and am not afraid to take risks in terms of trying out of the box ideas that the company hasn’t tried before. This has taken the studio from strength to strength and has enabled us to be a integral part of the agency.
• Cherry picked by the Managing Director to work with him and the upper management team on a multi-billion pound global pitch to create and produce all of the collateral for the meeting.
• Work closely with external events companies to produce large scale collateral for media events.
• Volunteer my time to the social committee to create posters for up and coming events. I also do work with the company charity to design ads that have been featured in the Metro, on the tube and bus shelters in Camden.
• Manager and mentor to junior members of the team, helping and guiding them with all aspects of day to day work, from support and help with briefs, brainstorming ideas and helping with software questions.
• With my strong presence in print design, I have built a good rapport with a number of printers in Central London who I trust will give me the best price, within a tight deadline and to the best quality.
• I organise team trips out to visit exhibitions, galleries and design conferences, with emphasis on team bonding.
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Junior Graphic DesignerBella Design and Marketing
- Knutsford, United KingdomFull Time
Junior Graphic Designer for a small boutique agency specialising in design outputs for the property sector.
• Comfortable from taking a project from the initial briefing stage right through to completion.
• Working under pressure and with tight deadlines to get the work completed.
• Liasing with printers and setting up artwork correctly to be sent to print.
• Dealing with clients to produce work they are 100% happy with.
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Skills
- Events
- Print Design
- Wayfinding Design
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Brochure Design
- Corporate Document Design
- Mockups
- Infographics
- Invite Design
- Book Deisgn
- Presentation Design
Education
Awards
Best RFIOystercatchers
I designed and produced the book which won ZenithOptimedia the 'Best Agency RFI' at the Oystercatcher awards.
http://www.cherylpoyser.co.uk/harvey-nichols.htmlI
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Investors in People - Gold AwardIPA
ZenithOptimedia was awarded gold in the Investors in People awards. I designed and produced a book as part of our submission.+ Show more