Work history
Marketing Specialist
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1. Negotiated the long-term co-brand card contract with TaiShin bank – analysed different scenarios and presented the most favourable condition for the company, which resulted in saving £400,000 commission fee per year
2. Implemented a promotion program with the budget of £1,200,000, including arranging a conference for 150 suppliers and negotiating with other divisions
3. Devised campaigns to animate customers, forecast and analysed the data to reach conclusions, and presented recommendations directly to the general manager which were accepted and implemented
4. Coordinated between the headquarters and 22 branches by building work relationships with store managers and supervisors
Customer Reception Supervisor
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1. Managed a team of 25 to arrange and execute in-store marketing promotions
2. Dealt with serious customer complaints and conducted customer surveys to establish a programme to increase customer satisfaction
3. Motivated my team by established the goals and key performance indicators for them and then implementing routine check-ups, resulted in an increase of the work efficiency
Skills
- Events
- Marketing PR
- Promotions
- Market Research
- Marketing Strategy
- Communications
- Office
- Powerpoint
- Word
Education
Marketing Implementation, Marketing Strategy and New Product Development, Retail Marketing, E-busine
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MSc Marketing
Biochemistry, Animal Nutrition, Animal Genetics, Dairy Processing, Animal Resource Management
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Animal Science and Technology