Chia-Yun Chiang

marketing specialist

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  • LocationSalford, United Kingdom

Skills

 

  • Events
  • Marketing PR
  • Promotions
  • Market Research
  • Marketing Strategy
  • Communications
  • Office
  • Powerpoint
  • Word

Work history

2013

Marketing Specialist

Rt-mart International Ltd

Jan 2013 - Jun 2013
  • 1. Negotiated the long-term co-brand card contract with TaiShin bank – analysed different scenarios and presented the most favourable condition for the company, which resulted in saving £400,000 commission fee per year 2. Implemented a promotion program with the budget of £1,200,000, including arranging a conference for 150 suppliers and negotiating with other divisions 3. Devised campaigns to animate customers, forecast and analysed the data to reach conclusions, and presented recommendations directly to the general manager which were accepted and implemented 4. Coordinated between the headquarters and 22 branches by building work relationships with store managers and supervisors

2013

Customer Reception Supervisor

Rt-mart International Citylink Branch, Taipei, Taiwan

May 2012 - Jan 2013
  • 1. Managed a team of 25 to arrange and execute in-store marketing promotions 2. Dealt with serious customer complaints and conducted customer surveys to establish a programme to increase customer satisfaction 3. Motivated my team by established the goals and key performance indicators for them and then implementing routine check-ups, resulted in an increase of the work efficiency

Education

2015

Marketing Implementation, Marketing Strategy and New Product Development, Retail Marketing, E-busine

The University of Manchester

Aug 2014 - Aug 2015
  • MSc Marketing

2011

Biochemistry, Animal Nutrition, Animal Genetics, Dairy Processing, Animal Resource Management

National Taiwan University

Aug 2007 - May 2011
  • Animal Science and Technology