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Support the organisation of brand’s event and trade marketing; constant update of all reports related to marketing activities; work closely with visual merchandising & sales departments to support windows’ activations, in-store events and products’ focus; contents creation for both Vans website and social media platforms; showroom presentation; maintaining athletes’ and influencers’ database, working closely with PR Office; managing and supporting PR & seeding activities.
Music events spread over the main dancing capitals (e.g. Milan, Barcelona). Developing and creating ideas and content for social media platforms (e.g. Facebook, Instagram, Soundcloud). Write, schedule and publish posts for all applicable social platforms. Collaborating with Press Office. Co-working with executive producer during events’ set up.
Updating website based on the commercial planning, analysis of competitors, planning of marketing strategies to improve the position on the Italian market, CRM, inter-functional collaboration with buyers and the PR & Communication team.
Translator for website content (mainly fashion segment - freelance)
Management & Economics