Chiara Frassi

Digital Product Manager

FollowUnfollow

Join our Pro Plan to message Chiara

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationMilan, Italy

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Brand Management
  • Direct Marketing
  • Html
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

Digital Product Manager

Seat Pagine Gialle

Dec 2010
  • Marketing Manager Ecommerce & Couponing - Seat Pagine Gialle In the leading company in Italy in the directory business, I am in charge of Marketing and Product development for our ecommerce (pgcommerce.paginegialle.it) & couponing projects (glamoo.com). Duties and responsibilities : · Strategic analysis and marketing plan · P&L analysis, budget, planning and forecast · Marketing activities: trade marketing, fairs, presentations, collaterals, product’s site management · Management of internal and external providers · Coaching and training the sales force and technical staff · Supervision of advertising and digital marketing campaigns (adv, rtb, sem) · Management of a group two product managers Skills and expertise: · Product marketing · E-commerce · Mobile · Online and mobile advertising, SEM/SEO, social media marketing · Deep knowledge of SMB environment and dynamics · Pre-sales and post sales with consultancy style approach to customer and sales force · Strong interpersonal skills · Good at organizing things and have projects done within deadlines

2010

Marketing Manager at One Italia Advertising & Communication Agency

Triboo Digitale

Jan 2007 - Nov 2010
  • Marketing Manager at One Italia - Advertising and Communication Agency I was in charge of the marketing activities for supporting and improving the sales of advertising spaces on a network of 80 websites and the web portal www.leonardo.it (the 5th portal in Italy according to Nielsen//NetView). Duties and responsibilities: · Define and implement the marketing plan · Study markets and competitors · Analyse economic results, along with traffic and audience performances of the websites · Provide the sales force with marketing collaterals (brochures, presentations) Chiara Frassi · Train the sales force · Manage the corporate website · Supervise the press office activity · Hire and coach the marketing assistant

Education

2002

Digital Strategy

Università Cattolica DI Milano

Aug 2001 - Mar 2002
  • Marketing and Digital Economy

2001

Marketing, Psychology, Sociology, Economics, Digital Communication, Computer Science

Università Degli Studi DI Torino

Aug 1996 - Jun 2001
  • Marketing and Communication