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Marketing Manager Ecommerce & Couponing - Seat Pagine Gialle In the leading company in Italy in the directory business, I am in charge of Marketing and Product development for our ecommerce (pgcommerce.paginegialle.it) & couponing projects (glamoo.com). Duties and responsibilities : · Strategic analysis and marketing plan · P&L analysis, budget, planning and forecast · Marketing activities: trade marketing, fairs, presentations, collaterals, product’s site management · Management of internal and external providers · Coaching and training the sales force and technical staff · Supervision of advertising and digital marketing campaigns (adv, rtb, sem) · Management of a group two product managers Skills and expertise: · Product marketing · E-commerce · Mobile · Online and mobile advertising, SEM/SEO, social media marketing · Deep knowledge of SMB environment and dynamics · Pre-sales and post sales with consultancy style approach to customer and sales force · Strong interpersonal skills · Good at organizing things and have projects done within deadlines
Marketing Manager at One Italia - Advertising and Communication Agency I was in charge of the marketing activities for supporting and improving the sales of advertising spaces on a network of 80 websites and the web portal www.leonardo.it (the 5th portal in Italy according to Nielsen//NetView). Duties and responsibilities: · Define and implement the marketing plan · Study markets and competitors · Analyse economic results, along with traffic and audience performances of the websites · Provide the sales force with marketing collaterals (brochures, presentations) Chiara Frassi · Train the sales force · Manage the corporate website · Supervise the press office activity · Hire and coach the marketing assistant
Marketing and Digital Economy
Marketing and Communication