Chiara Frassi

Digital Product Manager

  • LocationMilan, Italy



  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Brand Management
  • Direct Marketing
  • Html
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Digital Product Manager

Seat Pagine Gialle

Dec 2010
  • Marketing Manager Ecommerce & Couponing - Seat Pagine Gialle In the leading company in Italy in the directory business, I am in charge of Marketing and Product development for our ecommerce ( & couponing projects ( Duties and responsibilities : · Strategic analysis and marketing plan · P&L analysis, budget, planning and forecast · Marketing activities: trade marketing, fairs, presentations, collaterals, product’s site management · Management of internal and external providers · Coaching and training the sales force and technical staff · Supervision of advertising and digital marketing campaigns (adv, rtb, sem) · Management of a group two product managers Skills and expertise: · Product marketing · E-commerce · Mobile · Online and mobile advertising, SEM/SEO, social media marketing · Deep knowledge of SMB environment and dynamics · Pre-sales and post sales with consultancy style approach to customer and sales force · Strong interpersonal skills · Good at organizing things and have projects done within deadlines


Marketing Manager at One Italia Advertising & Communication Agency

Triboo Digitale

Jan 2007 - Nov 2010
  • Marketing Manager at One Italia - Advertising and Communication Agency I was in charge of the marketing activities for supporting and improving the sales of advertising spaces on a network of 80 websites and the web portal (the 5th portal in Italy according to Nielsen//NetView). Duties and responsibilities: · Define and implement the marketing plan · Study markets and competitors · Analyse economic results, along with traffic and audience performances of the websites · Provide the sales force with marketing collaterals (brochures, presentations) Chiara Frassi · Train the sales force · Manage the corporate website · Supervise the press office activity · Hire and coach the marketing assistant



Digital Strategy

Università Cattolica DI Milano

Aug 2001 - Mar 2002
  • Marketing and Digital Economy


Marketing, Psychology, Sociology, Economics, Digital Communication, Computer Science

Università Degli Studi DI Torino

Aug 1996 - Jun 2001
  • Marketing and Communication