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Chiara Guardascione

Marketing Manager/Photographer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Manager - Photography Assistant

About me

Hello. I thought it’d be useful to get to know each other and give you a brief overview on my career. I am currently freelancing as a marketing consultant, for various companies supporting brand guardianship, digital support, SEO, copywriting and social media management. I am also starting to assist as a photographer on weddings, birthday parties and trying to step into the world of photography on a professional level. Previous to this, I was Head of Marketing at a tech start company, and restaurant delivery partner, Take Eat Easy. This went into insolvency in August 2016 due to lack of funding. During my time there, I launched the brand from scratch into the London market. The main focus was driving customer acquisition through various ATL and BTL channels. Creating engaging content and pulling the right levers at the right time were key to the success of growth. Here I was able to put my stamp on a new brand, developing the tone of voice as well as taking on an entrepreneurial approach to marketing. I moved on to here from being Marketing Manager at Gordon Ramsay Group. I joined the team there in 2012 and launched their online gift voucher store, generating near to £500,000 of sales within a six week campaign. My role was very much focused on driving covers into the London collection of restaurants, brand guardianship, CRM, as well as supporting and launching three openings along the way. The O2, was where I learnt how to really manage a brand, as Brand Marketing Manager, and working closely with the creative agencies, I was responsible for all the artwork, signage and collateral that was produced for the venue. It’d be silly not to mention my experience at Goodwood, a luxury sporting estate nestled in West Sussex. There’s no other place where you can find motor sport, horse racing, golf, flying, all at the highest level. There I spent five years as Marketing Executive, gaining a broad range of skills, from print and production through to event management. I hope this has given you an insight into who I am and what I can do - hopefully we can talk it through face to face soon. Thanks for reading Chiara

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Skills

  • Content/copywriting/writing/editorial/advertising
  • Campaign Management
  • Brand
  • Campaign Strategy
  • Print Production
  • Web Content
  • CRM Campaigns
  • Social Media Digital Strategies
  • Assistant Photographer

Work history

2016

Head of Marketing

Take Eat Easy Ltd

Aug 2015 - Aug 2016
  • London, United Kingdom
  • Full Time
  • Head of marketing for food tech start up. Managing the marketing strategy and customer acquisition for the uk. Launching the brand from scratch, building a customer base with 15% growth w.o.w. ATL and BTL campaigns, online and offline. Brand guardianship and content creation. Managing external agencies and PR launch.

2015

Marketing Manager

Gordon Ramsay Group

Oct 2012 - Aug 2015
  • London, United Kingdom
  • Full Time
  • Launched new website and digital voucher system - making est. £1 million revenue in 12 months. * Part of launch campaigns & openings for Union Street Cafe, London House, Heddon Street Kitchen. * Developed and maintained brand tone of voice for the group and style guides for all individual restaurants Reporting to and closely supporting Commercial Director, Managing Director and Operations Director. * Managing and implementing CMS, social and digital marketing channels for the London Collection, Gordon Ramsay and supporting International consultancies. * Responsible for the group and local marketing launch plans and strategy for new restaurant openings. * Responsible for 3rd party promotions and driving covers into all London restaurants. * Managing creative design, copy writing, print & production for all restaurant collateral, co-ordinating photo shoots, launches and external events.

2012

Brand Marketing Manager

The O2

Jan 2010 - Oct 2012
  • London, United Kingdom
  • Full Time
  • Reporting to the Managing Director & Senior Leadership Team * Managing the brand development, print, design and venue messaging for The O2 * Responsible for the print & production schedule * Managing the in-house brand and design team * Supporting The O2 corporate sales team & marketing strategy * Responsible for budgeting & executing the marketing strategy for Thames Clippers * Developing the brand and visual identity of Thames Clippers * Managing the digital channels and social media strategy for Thames Clippers

Education

2001

HND

Academy of contemporary music

Sep 2000 - Sep 2001
  • Guildford, United Kingdom
  • Music & Business Studies Higher National Diploma.