Currently the Digital Marketing Manager of Magnum Photos, I have oversight of all marketing consumer activity, including but not limited to social media, editorial, email marketing, paid media, e-commerce, partnerships and press. Focusing on creative and strategic direction, I work across all Magnum’s vertical sites – from the Magazine to Shop to Learn and more – on changing the digital ecosystem to establish the customer life-cycles and improve onsite behaviour and customer journeys. I spearhead the optimisation of our content for Magnum’s digital sites working alongside editorial in creating a roll-out plan and schedule, curating multimedia assets, and with PR and social media teams to ensure our content is seen and has impact. I also developed and executed marketing content and campaigns with a strategic storytelling mind, visual and design sensibility, and a deep understanding of our audiences to develop best in class, game changing campaigns that position Magnum as a leading brand in the industry.
- Turning Points: The Magnum Square Print Sale, in collaboration with The Everyday ProjectIn Turning Points Magnum Photos collaborated with The Everyday Project, a non-profit organisation and global photographic community that covers topics spanning climate change, mass incarceration, and is featured regularly in worldwide publications. 82 Magnum photographers and 31 Everyday Projects photographers presented images relating to events that changed the course of history, society, a life, or a practice. The sale coincided with the onset of Covid-19, which in itself represented a major
Projects credited in
- Alec Soth: Photographic StorytellingAlec Soth leads the second online course by Magnum Photos, demonstrating the different techniques and approaches he uses in his photographic storytelling. In his first-ever online course, you will follow the world-renowned visual storyteller as he navigates a range of different photographic scenarios, initiated after a random act - a dart thrown at a map. Through an engaging curriculum of 19 in-depth video lessons, participants will learn about a variety of topics, from building a project to cr
- Magnum Photos' 70th Anniversary: Magnum ManifestoClick here for the Original Article Words: Suzanne Tromp In the photography world, few organisations are as important as Magnum Photos. From the almost absurdist shots by Elliott Erwitt to Henri Cartier-Bresson’s mastery of his self-coined ‘decisive moment,’ the agency’s legacy is unprecedented. This year, it’s celebrating its 70th anniversary with a series of events, exhibitions and books, and we’re celebrating with them. The Magnum Manifesto, a book as well as an exhibition at the Internationa7