About me
Currently serving as a freelance digital marketing director, I provide comprehensive oversight of diverse marketing consumer activities, spanning social media, editorial, email marketing, paid media, e-commerce, partnerships, and press.
Specializing in creative and strategic direction, I collaborate across various verticals, shaping the digital landscape to establish customer life-cycles, enhance onsite behavior, and optimize customer journeys. My responsibilities include spearheading the optimization of digital content, collaborating with editorial teams to create roll-out plans, schedules, and curate multimedia assets. Working closely with PR and social media teams, I ensure that our content achieves broad visibility and impactful engagement.
Throughout my career, I have developed and executed marketing content and campaigns with a strategic storytelling approach, visual and design sensibility, and a deep understanding of target audiences. These initiatives have consistently positioned brands as industry leaders, showcasing a commitment to best-in-class, game-changing campaigns.
Projects
- Turning Points: The Magnum Square Print Sale, in collaboration with The Everyday ProjectIn Turning Points Magnum Photos collaborated with The Everyday Project, a non-profit organisation and global photographic community that covers topics spanning climate change, mass incarceration, and is featured regularly in worldwide publications. 82 Magnum photographers and 31 Everyday Projects photographers presented images relating to events that changed the course of history, society, a life, or a practice. The sale coincided with the onset of Covid-19, which in itself represented a major
Projects credited in
- Jonas Bendiksen: Curiosity in Practice, Magnum PhotosAcross 18 in-depth lessons, award-winning photographer Jonas Bendiksen imparts the vital lessons learned over a 20+ year career Delving into a wide range of subjects, Bendiksen explores the inspiration found in a restless attitude to making photographs—as well as the nitty-gritty details of the craft, and shares valuable insights and advice on generating ideas, storytelling techniques, and developing long-term documentary projects. Spanning more than six and a half hours of material, the phot
- Alec Soth: Photographic Storytelling, Magnum PhotosAlec Soth leads the second online course by Magnum Photos, demonstrating the different techniques and approaches he uses in his photographic storytelling. In his first-ever online course, you will follow the world-renowned visual storyteller as he navigates a range of different photographic scenarios, initiated after a random act - a dart thrown at a map. Through an engaging curriculum of 19 in-depth video lessons, participants will learn about a variety of topics, from building a project to cr
- Bieke Depoorter: Chance Encounters, Magnum PhotosThe relationships that Bieke Depoorter establishes with her subjects are key to her approach to her work, and at the foundation of her artistic practice. Accidental encounters are often the starting point for projects: some of them leading to relationships which are years long. The ways these interactions naturally develop dictate the nature of Depoorter’s work. In our third on-demand course, Depoorter delves into her philosophy on working with people — one that is rooted in the idea of being “a
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Work history
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Digital Marketing DirectorSelf
London, United KingdomFreelance
Digital Marketing DirectorMagnum Photos
London, United KingdomFull Time
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Skills
- Art Direction
- Digital Creative
- Content Strategy
- Project Management
- Social Media Advertising
- Coding
- Digital Campaigns
- Marketing Campaigns
- Analytics