Chiara Sozzi

Chiara Sozzi

Digital Marketing DirectorLondon, United Kingdom
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Chiara Sozzi

Chiara Sozzi

Digital Marketing DirectorLondon, United Kingdom
About me
Currently the Digital Marketing Manager of Magnum Photos, I have oversight of all marketing consumer activity, including but not limited to social media, editorial, email marketing, paid media, e-commerce, partnerships and press. Focusing on creative and strategic direction, I work across all Magnum’s vertical sites – from the Magazine to Shop to Learn and more – on changing the digital ecosystem to establish the customer life-cycles and improve onsite behaviour and customer journeys. I spearhead the optimisation of our content for Magnum’s digital sites working alongside editorial in creating a roll-out plan and schedule, curating multimedia assets, and with PR and social media teams to ensure our content is seen and has impact. I also developed and executed marketing content and campaigns with a strategic storytelling mind, visual and design sensibility, and a deep understanding of our audiences to develop best in class, game changing campaigns that position Magnum as a leading brand in the industry. 

Projects
  • Turning Points: The Magnum Square Print Sale, in collaboration with The Everyday Project
    Turning Points: The Magnum Square Print Sale, in collaboration with The Everyday ProjectIn Turning Points Magnum Photos collaborated with The Everyday Project, a non-profit organisation and global photographic community that covers topics spanning climate change, mass incarceration, and is featured regularly in worldwide publications. 82 Magnum photographers and 31 Everyday Projects photographers presented images relating to events that changed the course of history, society, a life, or a practice. The sale coincided with the onset of Covid-19, which in itself represented a major
  • Hickey Magazine
    Hickey Magazine
Projects credited in
  • Jonas Bendiksen: Curiosity in Practice, Magnum Photos
    Jonas Bendiksen: Curiosity in Practice, Magnum PhotosAcross 18 in-depth lessons, award-winning photographer Jonas Bendiksen imparts the vital lessons learned over a 20+ year career Delving into a wide range of subjects, Bendiksen explores the inspiration found in a restless attitude to making photographs—as well as the nitty-gritty details of the craft, and shares valuable insights and advice on generating ideas, storytelling techniques, and developing long-term documentary projects. Spanning more than six and a half hours of material, the phot
  • Alec Soth: Photographic Storytelling, Magnum Photos
    Alec Soth: Photographic Storytelling, Magnum PhotosAlec Soth leads the second online course by Magnum Photos, demonstrating the different techniques and approaches he uses in his photographic storytelling. In his first-ever online course, you will follow the world-renowned visual storyteller as he navigates a range of different photographic scenarios, initiated after a random act - a dart thrown at a map. Through an engaging curriculum of 19 in-depth video lessons, participants will learn about a variety of topics, from building a project to cr
  • Bieke Depoorter: Chance Encounters, Magnum Photos
    Bieke Depoorter: Chance Encounters, Magnum PhotosThe relationships that Bieke Depoorter establishes with her subjects are key to her approach to her work, and at the foundation of her artistic practice. Accidental encounters are often the starting point for projects: some of them leading to relationships which are years long. The ways these interactions naturally develop dictate the nature of Depoorter’s work. In our third on-demand course, Depoorter delves into her philosophy on working with people — one that is rooted in the idea of being “a
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Work history
    Magnum Photos logo
    Magnum Photos logo
    Digital Marketing ManagerMagnum Photos
    London, United KingdomFull Time
Skills
  • Art Direction
  • Digital Creative
  • Content Strategy
  • Project Management
  • Social Media Advertising
  • Coding
  • Digital Campaigns
  • Marketing Campaigns
  • Analytics