About me

With a total audience of over 60,000 across her social media, Chidera Eggerue - popularly known as The Slumflower is an award-winning blogger, speaker and creative director of vacation rental company Innclusive, whilst doubling as a presenter for The MOBO Awards - Europe’s largest urban music awards show! The Slumflower has broken barriers through public speaking - including her most recent talk she had at the House of Commons where she boldly discussed how black women are perceived in society, which went viral after being shared by ITV News! After being flown out by the U.S. Embassy for 12 days to explore American values, she has not stopped showing that through tackling many important issues affecting black women today, she can still mix her business activities seamlessly with inspiration and having fun. Through taking up predominantly white spaces in media and television, The Slumflower has aspirations of encouraging young, black women to take charge of their careers whilst maintaining their full identities.

PostsProjectsExperienceTeam

Projects

• 5

  THE SLUMFLOWER PRESENTS AT THE MOBO AWARDS DETROIT MOVIE SCREENING
• 7

  Self-SufficiencyA personal project on overcoming emptiness
• 3

  Samm Henshaw - The Sound ExperimentCover art for musician Samm Henshaw
• 11

  SyznergyCover art for producer, Syznergy
• 1

  PyramidsA visual response to Frank Ocean's 'Pyramids', 2013
• 25

  CHIDERA: The YOUniverse Collection SS17All garment creation, styling, branding, direction and design by Chidera Eggerue.

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Projects credited in

• 5

  The Slumflower for The New York Times
• 19

  The Slumflower for Polyester issue 8Modelled by Chidera Eggerue (The Slumflower) Shot by Chloe Sheppard Art Direction by Ione Gamble Assisted by me Styling by Danielle Goldman Makeup by Erin Kristensen
• 32

  Wonderland UK - Ariana Grande Cloud Fragrance LaunchObjectives & Strategy Ariana Grande’s latest perfume has been released in the UK and to celebrate, Wonderland Agency worked with The Digital Fairy to design and produce the CLOUD pop up immersive experience in London. Results The experience ran across two days at 9-11 Short's Gardens in Covent Garden. Ariana Grande posted coverage of the event to her 144 million followers, generate a hype of crowds hours before the event opened. Over the course of two days, fans experienced exclusive Ariana G
• 33

  Uniqlo Tate Lates February 2019Celebrating women in the arts <3
• 6

  Chidera Eggerue for sister magazineExclusive BTS of an editorial for the september issue of sister magazine with the slumflower
• 12

  COLLUSIONCOLLUSION.COM

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Work history

Creative Art Director
Nov 2016London, United KingdomFull Time
Being the Creative Director of Innclusive (a company that allows you to rent affordable and welcoming places to stay around the world without any racial bias), my role not only involves me travelling on behalf of the company to create engaging visual content, but it also involves me controlling the social media accounts, coming up with new and exciting strategies to push the brand and influencer outreach.

Skills

• Art Direction/copywriting/creative/digital/build/campaigns
• Digital Artist
• Public Speaking
• Blog Writing
• Style Advising
• Creative Adviser
• Fashion
• Fashion Design/patternmaking/construction
• Business Travel
• Abobe Creative Suite

Education

Fashion DesignUniversity of The Arts London (UAL)
Sep 2013 - Jul 2016London, United Kingdom
Fashion Design & Development BA - London College of Fashion