Chidera Eggerue

Visual Artist

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

With a total audience of over 60,000 across her social media, Chidera Eggerue - popularly known as The Slumflower is an award-winning blogger, speaker and creative director of vacation rental company Innclusive, whilst doubling as a presenter for The MOBO Awards - Europe’s largest urban music awards show! The Slumflower has broken barriers through public speaking - including her most recent talk she had at the House of Commons where she boldly discussed how black women are perceived in society, which went viral after being shared by ITV News! After being flown out by the U.S. Embassy for 12 days to explore American values, she has not stopped showing that through tackling many important issues affecting black women today, she can still mix her business activities seamlessly with inspiration and having fun. Through taking up predominantly white spaces in media and television, The Slumflower has aspirations of encouraging young, black women to take charge of their careers whilst maintaining their full identities.

Locked Pro Plan feature


  • Art Direction/copywriting/creative/digital/build/campaigns
  • Digital Artist
  • Public Speaking
  • Blog Writing
  • Style Advising
  • Creative Adviser
  • Fashion
  • Fashion Design/patternmaking/construction
  • Business Travel
  • Abobe Creative Suite

People I’ve worked with

Companies I’ve worked with

  • TATE


    • Arts and Culture
  • TBWA\London


    • Advertising
  • Harvey Nichols

    Harvey Nichols

    • Retail
  • ASOS


    • Fashion and Textiles

Work history


Creative Art Director


Nov 2016
  • London, United Kingdom
  • Full Time
  • Being the Creative Director of Innclusive (a company that allows you to rent affordable and welcoming places to stay around the world without any racial bias), my role not only involves me travelling on behalf of the company to create engaging visual content, but it also involves me controlling the social media accounts, coming up with new and exciting strategies to push the brand and influencer outreach.



Sep 2013 - Jul 2016
  • London, United Kingdom
  • Fashion Design & Development BA - London College of Fashion